French esports organisation Team Vitality has made a first move in its planned expansion to India, launching dedicated social media channels. 

In November 2019, Team Vitality secured a $15.7M USD investment from Rewired.GG – Indian investor Tej Kohli’s gaming fund. It was the second major investment from the fund, the first being worth $22.7M 12 months earlier, and it coincided with suggestions the organisation was looking to expand into both China and India. 

Though there was some speculation Team Vitality might enter the thriving Indian PUBG Mobile scene, the Indian government’s recent banning of the title, amid escalating tensions with China, has ruled that out. 

For now, all we know is that the French organisation has launched a dedicated Instagram page, featuring a short video saying “Bonjour India,” and seems to be in the process of launching a social media campaign targeted at getting themselves known in the vast country. 

Over the past year or so, Team Vitality has entered several significant commercial partnerships, including with AFFLELOU, Corsair, Newzoo, Orange, and RhinoShield. Earlier this month the organisation also opened a new training centre, in partnership with Renault, at the Stade de France. 

Team Vitality currently fields rosters in several titles, including CS:GO, Rocket League, Fortnite, FIFA, F1, and Rainbow Six.

AYO.NEWS says:

The Indian esports space is one of the world’s most exciting – being mobile dominated, potentially huge, and growing rapidly. However, it is still quite chaotic, lacking large-scale structures, and it has its own peculiarities, so it’s anyone’s guess how a European organisation like Team Vitality will fare in the country. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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