British betting operator Betfred has launched in-play betting content from Spotlight Sports Group across its website and mobile app. 

According to Spotlight Sports Group, it’s in-play content service is driven by AI, and offers customers live statistics, suggestions, and betting analysis throughout matches – expertly handwritten for 90 leagues in more than 60 languages. 

To enable Betfred to have the product as early in the season as possible, Spotlight Sport Group says it designed, mapped, and developed a front-end solution that integrated all Betfred’s markets and odds. This has resulted in a product that fits the operator’s sportsbook seamlessly, allowing customers to place bets directly from the bet simulations.

Discussing the new service Spotlight Sports Group Account Director, Darren Hale, said:

“In-play football betting has grown exponentially over the past ten years to become the critical betting market. Our in-play content service sits alongside that perfectly, as there is no other product on the market able to offer real-time, expert betting insights in any language. For Betfred customers, this will arm them with knowledge from our experts to make informed betting decisions.

“The technology in the background of this product is second to none. It is completely customisable so Betfred only receives the content they want, and as well as an API we are capable of providing a bespoke plug and play solution in weeks. I’m incredibly excited to see Betfred customers begin to use it.”

While Digital Sportsbook Product Manager at Betfred, Stuart Grant, added:

“We’ve always firmly believed content on site is one of the key ways to drive engagement and improve our customer experience. Working with Spotlight Sports Group over the years has seen us add Racing Post horseracing content and Racing Post Sport content and we are delighted to expand that to in-play. This product is like nothing else on the market and our customers are in for a treat.”

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