US-based sports and fantasy betting operator DraftKings has signed Bryson DeChambeau as a brand ambassador. 

DeChambeau, who is ranked No. 6 in the Official World Golf Ranking, will become the face of DraftKings’ golf offering, and “represent the digital sports entertainment and gaming company via an integrated brand, content, marketing, and VIP centric collaboration. Notably, fans will be offered the chance to win golf lessons from DeChambeau. 

Discussing the partnership CEO of DraftKings, Jason Robins, said:

“Professional golf has been a key growth sport in both daily fantasy and sports betting, and our collaboration with Bryson DeChambeau is a notable new layer of mainstream brand exposure and fan experience. DraftKings is strategically aligning with winning athletes like Bryson who embody and embolden the competitive fire of our customers.”

While DeChambeau himself added:

“DraftKings has been at the forefront of innovation for how people experience golf, and the company continues to modernize the game through technology built by and for sports fans.” 

DeChambeau also has commercial partnerships with Cobra/Puma, Rolex, FlightScope, Bridgestone, NetJets, Bentley Motors, and others. 

Staying with DraftKings, just last week the company extended its partnership with Gibraltar-based sportsbook MansionBet. 

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