Natus Vincere is the latest esports organisation to partner with fan engagement platform Socios.com.

Ukraine-based Natus Vincere (Na’Vi) says it will be launching a Fan Token on the blockchain-based fan voting and rewards application from Malta-based Chiliz. 

By purchasing $NAVI tokens, fans will gain voting rights, and be able to influence selected decisions made by the organisation. 

5 million $NAVI fan tokens will be made available at launch, with a limited number sold at just $1 USD each during a flash sale to get the ball rolling.

Discussing plans CEO of Natus Vincere, Yevhen ‘HarisPilton’ Zolotarov, said:

“What we are launching today is the next eventual step in switching to a new dynamic of interacting with our devoted audience. Socios.com creates an opportunity to become an actual and viable part of NAVI, as $NAVI tokens are the real way to influence our decisions. In fact, it is a way of making all the crucial decisions together.

“We truly hope that our #NAVINATION members will enjoy the opportunity to make a real difference  with NAVI during the next few years.”

While Founder and CEO of Chiliz and Socios.com, Alexandre Dreyfus, added:

“NAVI’s ‘Born to Win’ mentality has already forged a really strong alliance with their fanbase. The organisation has always been focused on creating a special bond with players through YouTube vlogs and social media activity, but now NAVI are taking things to the next level. $NAVI Fan Tokens are going to give fans a real say in the future of the organisation and real decision making power, not to mention the chance to win some amazing rewards too.”

Thus far, Socios.com is dominated by football clubs (Paris Saint-Germain, Juventus, AS Roma, Atletico Madrid, to name but a few), with Na’Vi becoming only the third esports organisation to join, after OG and Team Heretics. Mixed martial arts organisation UFC is also partnered with the app. 

AYO.NEWS says:

With so many things competing for fans’ attention, driving long-term, sustainable fan engagement is critical for the commercial viability of esports and traditional sports organisations alike. 

While Socios.com has attracted a lot of attention, other platforms like Blocksport are also making headway – indeed, Russian organisation Virtus.pro announced it had selected the platform earlier this week. 

Meanwhile Gen.G Esports recently partnered with blockchain network Rally to launch its own CS:GO crypto fan token called GG Strike Coin. 

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