Sports streaming service DAZN has announced BetMGM as exclusive odds provider for its US boxing broadcasts. 

The partnership got underway on Saturday, with a night of boxing featuring 21-year-old sensation Devin “The Dream” Haney defending his WBC lightweight championship against former unified world champion Yuriorkis Gamboa. 

Extending across DAZN’s platform and entire suite of channels, the multi-fight broadcast and digital deal makes BetMGM the exclusive odds provider for a dozen DAZN events of the next year.

BetMGM branding will surround DAZN’s live streams and coverage leading up to fight night, including exclusive previews of updated betting odds. During the broadcast, live BetMGM betting tickers and co-produced content featuring DAZN talent and BetMGM expertise will be shown throughout the main event and co-main event. BetMGM will also act as official presenting sponsor for one branded round for each evening’s main event. 

Additionally, custom DAZN social posts across Twitter, Facebook, and YouTube, will ensure the BetMGM brand is brought into the conversation with boxing fans, and finally, DAZN subscribers in licensed states will regularly receive BetMGM promotional offers in the lead-up to each event.

Discussing the partnership Vice President of Media Sales in North America for DAZN, Michael Mobley, said:

“We are thrilled to go all in on sports betting and embark on an exciting new chapter with BetMGM – marking our longest-term sports betting partnership yet in the U.S.

“With BetMGM in our corner as DAZN’s go-to source for betting insights, fight fans will be able to stay up to date on the latest odds and enjoy even more compelling content around boxing’s biggest events.”

While Chief Revenue Officer at BetMGM, Matt Prevost, added:

“DAZN has been a great partner and we couldn’t be happier for BetMGM to be the exclusive odds provider for their U.S. boxing broadcasts. Our deep integrations, like supplying live odds during boxing’s biggest matches and offering customized promotional offers to DAZN subscribers, will provide boxing fans and bettors with entertaining and exciting opportunities to get in on the action.”

AYO.NEWS says:

This is a major coup for BetMGM as it looks to establish itself, and a boxing deal fits in very well with the distinctly Las Vegas-toned brand image the operator seems to be going for with its Jamie Foxx-fronted ‘The King of Sportsbooks’ brand campaign.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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