UK-based Veloce Racing has announced a new partnership with Dutch watchmaker TW Steel. 

The agreement will see Veloce and TW Steel compete against the clock together during the inaugural season of the next-generation, all-electric Extreme E championship, commencing on 20 March, 2021. 

Veloce and TW Steel will also collaborate on marketing campaigns, and a limited edition range of branded watch designs, with multiple models designed to appeal to both Veloce’s Extreme E and esports audiences. 

Discussing the partnership Veloce Racing CEO, Daniel Bailey, said:

“We’re all really excited to welcome TW Steel to the fray as our Official Timing Partner. It’s important for us to have such a recognisable brand on-board for our first season in Extreme E, and to have one that is so established in the motorsport industry is an added bonus.

“Veloce has been touted as an innovator and disruptor in this space, and we’re delighted to be partnering with like-minded organisations. I think I speak for everyone when I say this collaboration is going to be a huge success!”

While TW Steel CEO, Jordy Cobelens, added:

“Having worked with several Formula 1 teams and numerous high-profile drivers, Veloce Racing was a natural fit for us and this partnership enables us to transition into the ever-growing world of electric motorsport.

“The Veloce-branded watches we’re planning to release will be a fun project for us. We’ll also be accessing two brand new audiences in the shape of virtual motorsport fans and those who are passionate about the environment.”

TW Steel now takes its place on Veloce Racing’s growing list of partners, including ART Grand Prix, MPA, and Veloce Esports, following a successful livery reveal during the Extreme E Virtual Global Series Launch. ART Grand Prix is currently preparing the Veloce Racing car and livery at its facility in France. 

AYO.NEWS says:

Since Veloce Esports and Veloce Racing merged earlier this year, it has created a groundbreaking mix of sim and real world racing, with a next generation electric twist! Getting the backing of a prestigious watchmaker has long been coveted in the traditional motorsports word, so this deal delivers some serious kudos to Veloce. 

As for TW Steel, it’s awesome to see the company continue to support esports and next generation sports with its time-keeping creations. Back in June this year, the watchmaker created the world’s very first esports-inspired timepiece, in partnership with BLAST. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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