North American fintech company Zytara has announced plans to launch a digital banking platform aimed at gaming and esports fans. 

Billed as a first-of-its-kind platform, it will offer financial solutions that are “deeply embedded into the gaming culture”, including a checking and savings account, and access to a virtual and physical debit card. 

Integrated payments for tournament, player-to-player transfers, and parental controls will also be offered as part of the new service, which is slated to launch in early 2021.

Discussing the new platform Founder and CEO of Zytara, Al Burgio, said:

“Zytara brings a disruption opportunity that combines all of the capabilities of a regular bank account, with an array of features that gamers and esports enthusiasts can embrace as their own.

“Esports may still be maturing but as the industry is growing in force and reach, it doesn’t have a dedicated and tailored to gamers banking and payment processing solution. With over 20 percent of global gamers aged under 18, and a market that continues to grow, a payment solution that also supports under 18 users is long overdue. We’re thrilled to be bringing our platform to market – but that’s really just the start of the journey for us.”

The company has also revealed that former UBS Group Chief Technology Officer, Andy Brown, and former Vice President of investment banking at Goldman Sachs, Moritz Baier-Lentz, have joined its board of advisors. 

AYO.NEWS says:

With the explosion in both gaming and fintech, it was only a matter of time before a platform like this came along. And, with so many people now identifying themselves as gamers, its prospects look good. Of course, we doubt Zytara will have this market to itself for long though. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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