BLAST EXTENDS DEAL WITH DANISH BROADCASTER TV2 THROUGH 2021

Esports tournament organiser BLAST has extended its partnership with major Danish broadcaster TV2, to cover the BLAST Premier 2021 season.

The renewal will see TV2 obtain exclusive BLAST Premier broadcast rights in Denmark for a third consecutive year. The broadcaster will cover all seven BLAST Premier events in 2021, on TV2 ZULU and online platform TV2 PLAY. 

BLAST will also be working closely with TV2 to create bespoke Counter-Strike content outside of BLAST Premier events. 

Commenting on the news VP, Programming and Distribution for BLAST, Alexander Lewin, said:

“We are delighted to extend and expand our long-term partnership with TV2. TV2 continues to provide the perfect home for BLAST Premier’s Danish audience and we are excited to continue to push the boundaries and explore ways to produce premium and exclusive Counter-Strike content.”

While Content Manager for TV2 ZULU and TV2 PLAY, Sune Roland Jensen, added:

“ZULU and Counter-Strike have for several years proved to be a perfect match and a wonderful and playful partnership. We are excited to renew our agreement with BLAST, which represents many of the highlights of the esports calendar, and we strongly hope that during 2021 we can move from our own rooms and back to the arenas where the amazing and fast-growing e-sport also belongs. 

“That said, it has been top-notch to note that the limitations of the pandemic have not stopped the unique commitment that embraces Counter-Strike across rooms and studios in the fast-growing ZULU CS:GO community, which is built on social media.”

The renewal of the TV2 agreement follows news that the BBC has become the latest broadcast partner to join BLAST’s global portfolio of TV and online partners, which together reach over 151M TV households, across 105 territories and 18 languages. 

AYO.NEWS says:

Nothing says a partnership has been a success like a renewal for another year! With BLAST now having such a huge mainstream global reach, it looks set to continue to play a pivotal role in fuelling the insane growth of esports. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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