WORLD WRESTLING ENTERTAINMENT EXECUTIVE CRAIG TELLO JOINS ELECTRONIC ARTS

World Wrestling Entertainment (WWE) executive, Craig Tello, is leaving the company to take up position as head of marketing communications & content strategy, esports, with Electronic Arts (EA). 

Though further details of Tello’s role with EA have not been disclosed, the company’s esports operations currently cover both FIFA 21 and NFL 21. 

Announcing the news on social media, Tello said:

“Days left in this year of infamy and I’m focused not just on a new ‘chapter,’ but a whole new ‘book’ in 2021. I am elated to share that I have joined Electronic Arts (EA) as its new head of marcom & content strategy within competitive gaming.”

A New York Times bestselling author, Tello’s has served in several roles at WWE over the past 14 years, the most recent being senior VP of programming and media operations, and prior to that, VP of digital & social content, VP of digital content, director and executive editor for WWE.com, editorial/executive editor for WWE.com, senior multimedia producer, content editor, and creative writer. 

His career before WWE included stints with NPR, A&E Television Networks, and Washington Square News. 

AYO.NEWS says:

2020 ends as it began, with the video games and esports industry continuing to poach talent from traditional sports and entertainment. We expect to see a lot more of this through 2021, as rapid growth piles on the commercial pressure, and the lack of a mature, specialist business talent pipeline becomes even more evident. 

Staying with Electronic Arts, earlier this month the company announced its acquisition of Codemasters, thwarting Take-Two’s plans and giving it serious clout in the sim racing world. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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