RIOT GAMES UNVEILS NEW LOOK FOR LEAGUE OF LEGENDS CHAMPIONSHIP SERIES

Riot Games has unveiled a new brand identity for its North American League of Legends pro league, the LCS. 

A new logo and colours are giving the LCS a distinctly different visual identity ahead of the start of the 2021 season, and a new tagline – “Made by Many” has been introduced. The league’s European counterpart underwent a brand refresh back in 2019.  

Earlier this week, League of Legends Champions Korea (LCK) also unveiled a new visual identity, ethos, and attitude.

The LCS 2021 season will officially kick off on 15 January, with a new structure that includes a new three-week “Lock-In” tournament. 

AYO.NEWS says:

With so many people trying to focus on the future, rather than the past, due to the COVID crisis, we’ve got a feeling there’s going to be a lot of rebrands in the coming months!

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