MCDONALD’S & GEN.G TAKE TEAM BUILDING TO NEXT LEVEL IN SOUTHERN CALIFORNIA

International esports organisation Gen.G has teamed up with fast food giant McDonald’s in Southern California. 

Gen. G, which is jointly based in California and South Korea, has partnered with McDonald’s franchises to organise a series of esports initiatives focused around Los Angeles, San Diego, and Palm Springs. Specific events will include a multi-week play-in tournament for employees, and a three-day NBA 2K21 All-Star tournament to try and find the best young players in SoCal. 

The six-week play-in McDonald’s Crew League gets underway today, with players able to compete in NBA 2K21, FIFA, Super Smash Bros, or Madden. The final will be streamed live on Twitch, and prizes awarded to the top players, while a trophy will be delivered to the franchise location of the winner. In total 38 franchise locations are participating.

The McDonald’s SoCal All-Stars starts on 30 January and will consist of a two-day play-in tournament with qualifying matches to find the top 12 players, who will then advance to the finals, which again will be streamed on Twitch. Each team will be captained by a Gen.G pro player or coach during the finals. 

Commenting on the initiative, Head of Revenue Operations at Gen.G, Jordan Sherman, said:

“Our initiative with McDonald’s really shows the power of gaming to connect communities in a whole new way.

“It’s become even more meaningful when you have a partner like McDonald’s who truly wants to innovate in this space to leverage gaming and esports to provide value and opportunity to their consumers and employees.”

While Chris Rowe, a McDonald’s Southern California franchisee and owner, added:

“We know many Southern California McDonald’s crew members are avid gamers at home, so we wanted to offer new ways for them to connect, have fun and show off their talents in what they’re passionate about.

“We’re doubling down on our commitment to enhancing the employee experience for our restaurant crew and couldn’t be more excited to partner with Gen.G on our first own esports initiative.”

AYO.NEWS says:

Anyone who’s ever done a stint at a major fast food chain as a teenager will know how lame ‘team building’ initiatives can be, so kudos to the McDonald’s franchises and Gen.G for cooking up this – we’re sure the staff and local gaming community will appreciate it, and it’s a fantastic way to empower staff while also promoting businesses. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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