ESPORTS & GAMING AGENCY B/HI NOW PART OF DOLPHIN ENTERTAINMENT INC.

Marketing and content production company Dolphin Entertainment, Inc., has acquired esports, gaming, and entertainment agency B/HI. 

Operating as a division of Dolphin’s New York and Los Angeles-based 42West PR firm subsidiary, B/HI will be led by existing President, Dean Bender, and Managing Partner, Shawna Lynch, who are being appointed co-presidents. 

Founded in 1986, B/HI specialises in corporate and product communications for interactive gaming, esports, entertainment content, and consumer products organisations. Its client portfolio includes esports organisations like Immortals, Super League Gaming, Team Liquid, and Tempo Storm, along with entertainment companies like Amazon Studios, DC Universe, IMAX, Konami, Netflix, Universal Brand Development, and Warner Bros. Consumer Products.

Discussing the news CEO of Dolphin Entertainment, Bill O’Dowd, said:

“Video gamers are celebrities in their own right, and among the most popular social media influencers in the world. We believe the opportunities to cross-sell services with B/HI will be numerous, as will be the possibilities to create original content and live events.

“Dean and Shawna are seasoned, well-respected entertainment PR professionals who share our collaborative culture, and we couldn’t be more excited that they and the staff at B/HI have joined the Dolphin family.”

While CEO of 42West, Amanda Lundberg, added:

“Dean and Shawna have built a business with vision and relevance that could not be more at home at 42West. I’m thrilled they have chosen to bring B/HI’s valuable expertise in gaming, esports and consumer products to 42West. This latest addition to the Dolphin collective of agencies will not only benefit existing and new clients but be a key step in our creation of assets.”

AYO.NEWS says:

Once again we’re seeing the traditional Los Angeles and New York PR and marketing world realise the need to establish themselves in the gaming and esports sectors, or risk getting left behind. With B/HI’s impressive client portfolio, we’d say this was a pretty smart acquisition. 

(But, someone really needs to tell 42West they need a site that looks like it was made post-2005). 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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