ATARI & VIRTUALLY HUMAN STUDIO TAKE BLOCKCHAIN TO THE RACES

Iconic video games pioneer ATARI has signed a three-year deal with entertainment startup Virtually Human Studio (VHS). 

VHS is the creator of ZED RUN, a blockchain-based game built on the Ethereum network, which allows players to interact with non-fungible (NFT) tokens in the form of cryptographically unique racehorses.

The partnership gives VHS full usage of ATARI’s complete catalogue of licensed game assets, logos, and marks, including in-game sponsorship and brand visibility across the ZED RUN gaming platform. 

ZED RUN will be offering an exclusive ATARI Breeding Program, which will feature a series of rare racehorses from which players will be able to spawn offspring for a limited time. Each of the collectible ATARI digital racehorses will be sold off via auction when the program has concluded. 

The collaboration will also see ATARI contributing its signature cryptocurrency, ATRI (Atari token) towards ZED RUN events. The official ATARI-sponsored events will include tournament-based qualifiers and main events set to a weekly racing schedule. ATARI token will be awarded to participants in both the qualifiers and main events. 

Discussing the partnership CEO and CO-founder of VHS, Chris Laurent, said:

“Partnering with the legendary ATARI brand is an honour. Partnerships like this strengthen our work, reputation and progress within the blockchain and entertainment space. We are deliberate with partnerships that propel us toward expansion and the improvement of the applications we build.”

While CEO of ATARI, Fred Chesnais, added:

“We see the vast potential in NFT gaming on the blockchain. VHS showcases what is uniquely possible with blockchain technology for entertainment. Working together with VHS enables us to introduce our loyal ATARI community to an exciting new game such as ZED RUN as we take steps to play our part in shaping the blockchain gaming and technology space.”

AYO.NEWS says:

To say blockchain has given ATARI a new lease of life is something of an understatement. From being an iconic but distinctly heritage brand, the company has undergone a resurgence of the last year or so, embracing the very latest technology, from mobile gaming to blockchain, to catalyse its historical catalogue and explore entirely new fields. 

As previously reported, in addition to its blockchain initiatives, ATARI has also licensed its brand to GSD for a chain of video game themed hotels across America. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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