MANCHESTER CITY & FAZE CLAN TEAM UP FOR FORTNITE TOURNAMENT

English Premier League football club Manchester City is teaming up with US esports organisation FaZe Clan to host a Fortnite tournament. 

The event, which takes place tomorrow (21 January 2021), will feature 100 players and content creators, including talent from FaZe Clan and Man City midfielder Kevin De Bruyne, and is being held to mark the launch of the game’s new Kickoff Set cosmetic bundle. 

Featuring kits from 23 football clubs, including Manchester City, Wolves, and Juventus, the new Kickoff Set will allow Fortnite players to show their support for their teams in-game.

Discussing the event CEO at FaZe Clan, Lee Trink, said:

“The FaZe City Cup featuring Fortnite is an important illustration of our groundbreaking partnership with Manchester City. Alongside Manchester City, we are thrilled to be a part of a competitive tournament in Fortnite. We look forward to building this tournament and producing more entertaining competitions in the future.”

While Chief Marketing Officer at City Football Group, Nuria Tarre, added:

“The FaZe City Cup featuring Fortnite is an exciting first for the club in one of the most popular gaming titles globally and we hope fans worldwide will get involved in the competition and wear their Manchester City outfits in-game with pride.

“Given their significant existing presence within Fortnite, we are delighted to partner with FaZe Clan on this competition. It is further testament to our partnership with FaZe Clan, through which we will continue to explore opportunities to bring our fans new and immersive ways to engage with the club.”

The partnership between Manchester City and FaZe Clan, which dates back to September 2019, has so far resulted in merchandise, collaborative content, and events in both Manchester and Los Angeles. 

AYO.NEWS says:

Manchester City’s partnership with FaZe Clan reflects how the club was one of the first to appreciate the potential of the wider esports and gaming ecosystem, beyond obvious football-related titles like FIFA,  to connect with its fans around the world. It’s great to see the partnership is still evolving and growing, and the new Fortnite football cosmetic offerings are a great way for clubs maximise their presence in the metaverse. 

Staying with officially licensed sports content on Fortnite, in November 2020, Epic Games announced an expansion of its partnership with the National Football League (NFL), covering updated Gridiron Gang Outfits from all 32 official NFL teams. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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