DUBAI’S GALAXY RACER AGREES ARABIC BROADCAST DEAL WITH eLALIGA

Dubai-based esports organisation Galaxy Racer has agreed a broadcast partnership with eLaLiga Santander Fan Cup. 

The deal will see Galaxy Racer operate an Arabic-language broadcast of the official FIFA esports competition of La Liga Santander, Spain’s top football league, for the ongoing season. 

The tournament will be broadcast internationally on eLaLiga’s official Twitch and YouTube channels, while Galaxy Racer channels will broadcast exclusively in Arabic. 

Commenting on the news CEO of Galaxy Racer, Paul Roy, said:

“We are beyond excited to partner up with eLaliga on this championship. Galaxy Racer’s Middle Eastern and South Asian fan base has always been one of the biggest audiences to European and International Football, so it only made sense for us to partner up with eLaliga and bring the excitement to our home turf!”

While eLaLiga’s Alvaro Mena, added:

“It’s amazing to see that the Middle East has such a large fanbase when it comes to not only gaming but the amount of viewership it holds worldwide on gaming platforms. It’s an honor to partner up with Galaxy Racer Esports for eLaliga as we know some of the biggest FIFA fans come from their home base.”

Founded in early 2020, Galaxy Racer is already one of the region’s most prominent esports organisations, with a growing presence across the United Arab Emirates. 

The organisation now fields teams in League of Legends, CS:GO, DOTA 2, PUBG Mobile, Rocket League, and Fortnite, and has a growing roster of content creators boasting a combined following of more than 45 million fans. 

Dubai’s esports industry has benefited recently from government support, in the form of initiatives like 10X. Launched in 2018 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai and led by the Dubai Future Foundation, the scheme is designed to ensure Dubai progresses 10 years ahead of time.

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