Sports data and content specialists Betegy has entered a global innovation partnership with betting operator Parimatch. 

The collaboration will see Parimatch harness Betegy’s in-house technology to fully automate its internal marketing processes. The proprietary automated content general platform will allow the operator to instantly generate personalised content and campaigns on a daily basis, bespoke to each customer. 

Betegy’s platform uses machine learning algorithms to turn complex sports data and odds, from a variety of feeds, into engaging graphics, animations, banners, widgets, and texts, with unprecedented speed and efficiency. 

Initially, the platform will be rolled out for Parimatch’s football-based betting across 15+ major leagues, giving the operator’s marketing team the ability to generate and deploy banners, landing pages, videos, and graphics in a matter of seconds. 

All content is automatically legislation-compliant, with updated graphics including kits, players, and logos where possible, and Parimatch will be able to deploy marketing campaigns across chosen markets without the need to tailor each campaign on a regional scale. 

Parimatch says the deployment of the platform has already transformed its marketing teams approach to work, resulting in a 3-day turna time for an event-based campaign with 200+ banner formats now generated in 120 seconds. 

Discussing the partnership Managing Director of Betegy, Alex Kornilov, said:

“Our automated content and data platform is one-of-a-kind – and with one click of the button, Parimatch’s marketing teams are now able to create innovative, personalised campaigns in a matter of seconds – rather than the usual timeframe of two or three days.

“Tailored content is the key battleground within the betting and gaming industry and this innovation process initiated between Betegy and Parimatch is going to take personalisation to an entirely new level.

“We’re unique in what we’re able to offer our clients, and I am confident that as Parimatch adopts our product, we’re going to be able to radically transform the quality of their delivery – not only by giving them the ability to revolutionise their workload – but also by freeing up their teams to focus on the creative side of promotions and campaigns.”

While CEO at Parimatch, Sergey Portnov, added:

“Parimatch is an innovative betting operator that constantly integrates advanced technologies to improve user experience and enhance internal processes.

“Thanks to the strong marketing, the Parimatch brand is becoming recognisable worldwide. Our partnership with Betegy will help us optimise marketing processes and enter new international markets.”

Staying with Betegy, in December 2020, the com[any announced a partnership with betting content provider Betbazar. 

AYO.NEWS says:

As anyone who’s working in a marketing department knows, creating content in the myriad of different formats required for a successful campaign is daunting and time consuming, so Betegy’s platform is potentially game-changing for operators like Parimatch. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2019-2021.

US-based Daily Fantasy Sports (DFS) operator StatHero has announced the launch of Rivals, the first ever Digital Fantasy Sportsbook.

The new, first-of-its-kind DFS game format allows users to play 1-on-1 against the House (StatHero), without requiring users to play within a larger group. 

The structure of the game mimics a true sportsbook, with no edits, time stamps, and dynamic odds. Players just set their buy-in and create the best line-up under the salary cap to beat StatHero’s line-up. 

Currently Rivals is offering live games for the NBA, PGA, NHL, and NFL playoffs, and is available in the 32 US states in which StatHero operates – offering a skill-based sportsbook experience in states where sports betting is not yet lega, like California, Texas, and Florida. 

Discussing the new product StatHero CEO, Jason Jaramillo, said:

“For years, DFS players have yearned for an opportunity to control their own fate. A game focused on the individual, rather than beating thousands. A 1-on-1 game versus the House creates an experience that operates just like a sportsbook, giving users in states where betting isn’t legal the experience that they’ve been clamoring for.

“We at StatHero are excited to provide our users with the most innovative DFS platform on the market that provides greater value, more opportunities to win, and an enhanced experience that will reshape the future of DFS.”

All original content featured on this site is © Pentagon Digital Limited, 2019-2021.

Sports betting service and content hub IMG ARENA has expanded its partnership with EuroLeague Basketball, launching EuroLeague Instant Legends. 

Created by Leap Gaming, EuroLeague Instant Legends uses official vintage footage from top players over the past decade to create instant betting events, via randomly grouped clips. 

EuroLeague Basketball is the organiser of Europe’s premier professional basketball competition, the Turkish Airlines EuroLeague, in addition to the 7DAYS EuroCup, and has been an IMG ARENA partner since 2015. 

Discussing the new product line Managing Director at IMG ARENA, Freddie Long, said:

“We are extremely proud of our partnership with EuroLeague Basketball. There can be no doubt that they organise one of the world’s leading basketball leagues and we are delighted to be extending our relationship further with the launch of this exciting new product vertical.

“When we invested in Leap Gaming, our vision was to create official products and unlock new revenue streams and forms of fan engagement for our clients. In EuroLeague Instant Legends we believe we have developed a successful new concept for our always-on content portfolio.”

While Chief Business Officer at EuroLeague Basketball, Roser Queralto, added:

“IMG ARENA has been a key partner for the EuroLeague, and we are thrilled to have teamed up to create EuroLeague Instant Legends. The game is an untapped and creative application of our archive broadcast rights and we look forward to presenting this to basketball and wider sports fans through IMG ARENA’s sportsbook partners.”

IMG ARENA has been an investor in Leap Gaming since 2018. 

AYO.NEWS says:

With the ongoing COVID-19 pandemic highlighting the vulnerability of relying on real-life sports betting, it’s great to see companies look at ways of using existing footage to create exciting new opportunities. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2019-2021.

Simona catches up with Adam Wexler, CEO of Performance Predictions – the operator of popular Daily Fantasy Sports (DFS) game PrizePicks – to get the inside take on where the company is heading, and how esports fits into the picture.

For more information about the company, check out the official Performance Predictions site here.

Staying with Performance Predictions, as previously reported, in November 2020 PrizePicks partnered with US esports organisation Ghost Gaming, with the goal of creating a fantasy sports and esports hub in the southeast.

LVenture Group and SKS365 are launching a free training course to help ex-sport professionals acquire skills useful in the digital economy. 

Former athletes have until 20 February to apply to join the Digital & Entrepreneurship in Sports course, which will be held in Rome and Milan, and also offered remotely. The program will consist of five workshops on different topics, including digital entrepreneurship, personal branding, communication, and Social Responsibility. 

Introducing the course, LVenture Group and SKS365 pointed to the massive damage the ongoing COVID-19 crisis has caused to the sports industry, citing a recent study from PwC, which estimated a loss of €220B in 2020, and a further €55B in 2021, and highlighted the need for re-skilling and repositioning in the digital field. 

Illustrating the scale of the issue facing ex-professional athletes trying to find employment in other sectors, a recent study by the Italian Football Federation, found that out of 3,000 professional players, only 10% had found employment within five years of retirement. Research from the United States also found that 78% of NFL, and 60% of NBA players faced serious financial difficulties within 5 years of retiring from sports. 

Discussing the course, Chief People Officer at SKS365, Brain Dean, said:

“During their career, sportsmen develop unique and personal ‘skills on the field’, which are difficult to understand by those with a purely academic background. However, these experiences risk being lost if not put into practice.

“With this program, we aim to leverage on previous knowledge in the sports sector and offer, thanks to LVenture Group know how, the tools and the appropriate skills for a new career path in the digital economy. We want to focus on the people element because we believe that every professional experience, when supported with the right tools, can generate new and successful business ideas. 

“Training is one of the core values of our Corporate Identity. SKS365 has been investing energy and ideas for some time to support the professional growth of its employees. Among the various projects, we launched a training program in Covid-19 times with Udemy, a leading e-learning platform.”

While Head of Open Innovation at LVenture Group, Antonella Zullo, added:

“The transition from competitive activity to the beginning of a new professional career can present various obstacles, considering the evolution of the labour market and the new skills required in the digital field. 

“With this program made in cooperation with the SKS365 Training Program, we want to enhance the personal skills and mindset acquired by the athletes during their careers and offer them an opportunity to launch new professional projects, whether they are self-entrepreneurial or not, and strengthen the image and reputation of these pros to fully seize all the opportunities that the digital economy offers today.”

You can find more information about the training program here.

AYO.NEWS says:

Though it’s easy to think of all professional athletes as “set for life”, it’s important to remember that the vast majority don’t earn the big money of Premier League players, and by the nature of what they do, have a short career. When we add in the rapid changes forced upon the world by the very much ongoing COVID-19 crisis, the challenges facing former athletes are even more daunting. 

Given this, it’s great to see a betting operator invest in providing a free course like this, giving something back to the people who ultimately make their businesses possible. Of course, former athletes, with their extensive knowledge of sports, are also well placed to serve in roles in the gambling industry, if they are equipped with the necessary additional digital skills. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2019-2021.

Inspired Entertainment, Inc., has entered a new agreement with SNAITECH in Italy, to provide more Virtual Sports both online and for retail venues. 

A subsidiary of Playtech, SNAITECH offers sport betting, virtual sports, video lottery, slots, and esports betting via online and mobile, and through a retail network comprising more than 1,500 points of sale throughout Italy. 

The new agreement expands both the scale and scope of SNAITECH’s relationship with Inspired, and will see the launch of Virtual Sports on SNAITECH’s sports betting app, along with the addition of seven more Virtuals products during 2021, including Matchday Ultra™, Penalties™, and Marble Racing™.

Regarding the news President and COO of Inspired, Brooks Pierce, said:

“Inspired and SNAITECH have been collaborating closely for the past seven years through a successful partnership which has made Inspired the largest Virtual Sports supplier in Italy since the initial launch in 2013.

“This contract defines new terms and expands the game library for players to enjoy, which should optimize performance.”

While CEO of SNAITECH, Fabio Schiavolin, added:

“2020 has been a tough year for retail revenues across the board but the launch of Virtuals on SNAITECH’s sports betting app in 2020 has multiplied the Virtuals revenues on the online channel by five times.

“We are very pleased with this performance and excited to boast the largest suite of new games ever released since the original launch.”

Inspired’s award-winning Virtual sports are now offered through more than 40,000 retail channels and 100+ websites in 35 countries worldwide. 

Staying with Inspired, earlier this week the company also announced an expansion of its Virtuals partnership with Entain (formerly GVC Holdings). 

AYO.NEWS says:

2020 has very much proved to be a watershed moment for Virtuals. While many commentators insisted that the popularity of Virtual Sports betting would quickly wane as real-world sports returned after the initial COVID-19 lockdowns, in reality virtuals have continued to grow in popularity. Whether they are attracting traditional sports bettors, or bringing in new customers is debatable at this point, but it seems clear they are here to stay.

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2019-2021.