ESPORTS-FIRST OPERATOR LUCKBOX ADDS SPORTS BETTING IN TIME FOR SUPER BOWL WEEKEND

Esports-first gaming operator Luckbox has added sports betting to its line-up, via an expanded partnership with EveryMatrix. 

The partnership between Isle of Man-based Luckbox and EveryMatrix began back in 2019, when the operator launched esports betting with OddsMatrix, the supplier’s competitive sportsbook platform. 

Now, Luckbox is adding over 105 traditional sports, with 85,000 pre-match events, 70,000 live events, and 450 types of bets, available each month. Sports fans will also be able to enjoy features like bet builder and cash out. 

In December 2020, Real Luck Group Ltd, parent company of Luckbox, began trading on the TSX Venture Exchange in Toronto, Canada. 

Discussing the launch of traditional sports betting, Real Luck Group Ltd. CEO, Quentin Martin, said:

“The timing of this announcement could not have been better as the Super Bowl, the largest sporting event in the United States and a top 5 event globally, gets underway this week. Our partnership with EveryMatrix allows us to roll out the functionality with the Australian Open tennis and rugby union’s Six Nations on to the Luckbox platform following Super Bowl LV.

“Luckbox is a world-leading destination for esports betting, but we know most of our players also love traditional sports. This new functionality means they can bet on hugely popular sports such as soccer, basketball and hockey from the convenience of Luckbox – a single and secure platform that now integrates esports and traditional sports betting. On behalf of Luckbox, I want to thank EveryMatrix for helping us integrate traditional sports betting into the Luckbox platform.”

While Group CEO of EveryMatrix, Ebbe Groes, added:

“The team here at EveryMatrix is very happy for Luckbox’s progress. Our partnership has proven to be a success story and our excellence within esports absolutely owes a great deal to working with Luckbox. Adding live sports will help address a broader audience, bring over more punters and introduce them to this new and exciting world of esports while providing some diversity.”

AYO.NEWS says:

While everyone is well used to seeing traditional sports betting operators expand into esports, it’s unusual to see an esports-first operator add a traditional sports offering, so Luckbox is something of a trailblazer. 

We know that, even during the COVID-19 crisis it has been tough to persuade traditional sports bettings to try esports betting, so it will be interesting to see if Luckbox manages to tempt its existing esports bettors to take a punt on traditional sports, or if it will be mainly drawing in a new crowd. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2019-2021.