REAL LUCK GROUP WELCOMES GOOGLE’S MOVE ON GAMBLING APPS

Real Luck Group, the operator of esports-first betting platform Luckbox, has welcomed Google’s decision to allow gambling apps in its Google Play Store in 15 additional countries. 

As reported last week, the search giant has updated its policy, allowing gambling apps to be made available for download on Android devices in 15 more countries: U.S., Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, and Sweden. 

The Google Play Store already permitted gambling apps to be downloaded in Brazil, France, Ireland, and the United Kingdom.

Discussing the news Real Luck Group Ltd. CEO, Quentin Martin, said: 

“Google’s addition of 15 nations (for a total of 19) that can now download gambling apps is a significant boost for the igaming sector. As an operator offering wagering on esports and sports via our Luckbox platform, this is a positive catalyst for the mobile betting sector, as it facilitates further player uptake in a responsible manner and signals the widening global acceptance of gaming.”

According to the European Gaming & Betting Association, mobile betting was expected to account for 45.6% of online gambling revenue in 2020 and to reach 50.8% by 2022, surpassing the use of desktop for the first time. 

This trend is expected to continue, with mobile betting projected to reach a 58.2% share in 2025. Luckbox is a bespoke platform built to be mobile friendly with about 50% of traffic already coming via mobile users. 

The addition of a mobile app allows operators an improved connection with customers, such as real-time notifications, deeper integration with devices and additional security features.

Earlier this week, Luckbox launched traditional sports betting, to complement its esports offering.

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