BALLY’S CORPORATION ACQUIRES FREE-TO-PLAY PROVIDER SPORTCALLER

US-based land-based gaming and interactive entertainment provider, Bally’s Corporation, has acquired B2B free-to-play (F2P) game provider SportCaller. 

SportCaller’s core products cover prediction, quiz/trivia, pay-to-play, bespoke, and turn-key app games, and its clients include sports betting and media companies across North America, the UK, Europe, Asia, Australia, LATAM and Africa. 

SportCaller currently offers over 100 games in more than 20 languages, covering 30+ sports across 37 countries. 

The acquisition complements Bally’s recently announced acquisitions of Bet.Works and Monkey Knife Fight, and its media partnership with Sinclair Broadcast Group. 

SportCaller’s capabilities, combined with Bet.Works proprietary technology stack, is expected to enable Bally’s to launch its own suite of F2P games during 2021, and the acquisition will also allow the company to leverage Sinclair’s media reach to expand its player base in states where sports betting is still prohibited. 

Additionally, the acquisition will also allow Bally’s to use F2P games to improve player engagement and retention in those states where sports betting is permitted. 

Discussing the news Bally’s President and Chief Executive Officer, George Papanier, said:

“I am delighted to welcome SportCaller to Bally’s Interactive alongside Bet.Works and Monkey Knife Fight.

“F2P products represent a core component of our interactive strategy to drive user acquisition to Bally’s ecosystem. SportCaller offers unique products and I am confident that its pioneering platform and deep international expertise will significantly contribute to our growing interactive platforms.”

While Founder and MD at SportCaller, Cillian Barry, added:

“Joining Bally’s is a milestone moment for the SportCaller team. I look forward to working with Bally’s talented team as we continue to create an innovative F2P product that engages sports fans on a global scale.”

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