KINDRED ENTERS INAUGURAL FIDE ONLINE WORLD CORPORATE CHESS CHAMPIONSHIP

Malta-based gambling company Kindred Group has entered a team in the very first FIDE Online World Corporate Chess Championship.

Kindred’s four-strong team includes employees and World Champion and Unibet ambassador Magnus Carlsen. It is one of 288 teams registered to participate in the inaugural edition of the event, which is set to feature 1,467 players representing 78 countries. 

Carlsen signed a two-year global sponsorship deal with Kindred’s Unibet brand in 2020. 

Looking forward to the competition, Analyst Marketing Intelligence at Kindred Group and Captain of Team Kindred, Jasper Tambini, said:

“We are very excited to strengthen our team with our Unibet ambassador Magnus Carlsen.  Betting on chess is increasing as a form of entertainment, especially when Magnus is sitting by the chess board. 

“Internally within Kindred, many employees has through Magnus’ collaboration with Unibet found an interest for the game. The creativeness and the playful approach to precise execution that chess brings, is something our employees can relate to in their daily work.”

While Carlsen himself added:

“This tournament will be a fun break from my own daily tournaments and I look forward to represent Kindred Group in the games toward some of the biggest companies and brands in the world. 

“There are many teams competing and for me the level of competence in some of them is surprisingly high. I am impressed by the enthusiasm the team of Unibet and Kindred shows when it comes to chess and I know that they have many competent hobby players within their organization.”

In 2014 Unibet became the first international gambling operator to introduce live odds on chess when Magnus Carlsen defended his World Champion title. Unibet was also main sponsor of No Logo Norway Chess in 2014, partner to the Rapid and Blitz World Championship in Berlin in 2015, and official betting partner for FIDE in the World Championship match between Fabiano Caruana and Magnus Carlsen in 2018.

The FIDE Online World Corporate Chess Championship starts today, 19 February. 

Staying with Kindred, last week the company announced it had formed a 10-year partnership with the Quechan Tribe of the Fort Yuma Indian Reservation, with a view to expanding operations to California and Arizona when regulations allow. 

AYO.NEWS says:

Over the past year or so chess has enjoyed a significant surge in popularity, largely driven by shows like Netflix’s The Queen’s Gambit, but the support of gambling operators like Unibet has also no doubt played a role. 

Good luck to Team Kindred!

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