LUCKBOX APPOINTS FORMER RED BULL, RIOT GAMES AND FOX LEAD AS HEAD OF CONTENT

Esports-first betting platform Luckbox has appointed former Red Bull, Riot Games and FOX lead, Nevzat Ucar, as its new Head of Content. 

Ucar was most recently Head of Content for Red Bull, and has also been Head of Video and Broadcast for Riot Games, and Art Director for FOX International Channels. 

As part of the growing Luckbox team, Ucar will be playing a leading role in the platform’s marketing strategy, and will be responsible for driving global content strategy. 

Looking forward to his new challenge, Ucar said:

“I am a lifelong gamer, and Luckbox’s business targeting the most potentially lucrative esports sector is a compelling opportunity for me. This is a global opportunity to shape our esports community, content and strategy and have fun while doing all of it.”

While Real Luck Group (operator of Luckbox) CEO, Quentin Martin, added:

“Content marketing is a key pillar of our player acquisition and brand strategy as we target growth for Luckbox and Nevzat will play an integral role in that.

“Having someone of Nevzat’s pedigree on board strengthens our marketing team and, importantly, his passion for gaming and esports fits in perfectly with our company ethos.”

Earlier this month, Isle of Man-based Luckbox also appointed Thomas Rosander as Chief Customer Officer. 

AYO.NEWS says:

Luckbox is certainly putting together a formidable team, with expertise spanning the video gaming, esports, iGaming, sports betting, marketing and wider digital entertainment ecosystems! Being able to attract talent of the calibre of Ucar is testament to the incredible growth the company has enjoyed over the past year – something which has accelerated further since its listing on the TSX Venture Exchange in December 2020.  

Earlier this month, AYO.NEWS’ Simona Pinterova caught up with Real Luck Group CEO, Quentin Martin, to find out what’s been happening and what the company has in store for 2021. 

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