ATARI & BONDLY TO LAUNCH DEDICATED NFTS FOLLOWED BY ATARI METAVERSE GAMING PLATFORM

Iconic interactive entertainment brand, Atari®, has announced a strategic partnership with digital assets e-commerce solution Bondly.  

Bondly has recently garnered significant growth with the launch of entertainment brand initiatives with Logan Paul, Tory Lanez and PelleK. Their native Non-Fungible Tokens (NFTs) gaming brands, PolkaPets and BCCG, have achieved over $4m in revenue in the first three months. 

Atari and Bondly will be working together on the creation of collections of NFTs, covering gaming, music and more areas. The objective will be then to roll out the Atari Metaverse gaming platform which will combine the best aspects of the legacy gaming properties and the most current entertainment creators in music and gaming, using Digital Collectibles and NFTs as a core component of the entire Metaverse experience.

NFTs will be available for purchase using Atari ($ATRI) and Bondly ($BONDLY) native cryptocurrencies, and major crypt0-currencies.

“Teaming up with Bondly was very natural for Atari, given their success and expertise in the space”, said Frédéric Chesnais, CEO of Atari Chain. “Our collaboration with Bondly is absolutely integral to the success of the upcoming collections of NFTs and of the Atari metaverse, whose design is underway.”

“We are excited to bring our native gaming properties like BCCG and PolkaPets to Atari, but we are even more excited for our other entertainment brand partners to have digital spaces dedicated to their fans,” said Brandon Smith, CEO of Bondly. “Music artists, sports stars and all creators can engage fans in new, unique ways. For example, creators can mint their own NFT in-metaverse and distribute to fans, which then become access passes to new superfan experiences.”

In addition to the metaverse, the lineup of NFTs is going to be announced over the next few weeks.

AYO.NEWS says:

We’ve said it before, and we’ll say it again, NFTs are the linchpins that have the potential to truly connect the various elements of the Metaverse. What still makes us smile is the fact that, out of all the video game brands, the one that seems to be embracing NFTs and blockchain in general, the most, is an icon of the 1980s. Who’d have thought it?

Staying with Atari, in January the company signed a three-year deal with entertainment startup Virtually Human Studio (VHS).