DOUGLAS ROOS’ FRANKFRED ENLISTS ENTERACTIVE TO WIN BACK LAPSED PLAYERS

Player reactivation and retention specialist, Enteractive, has teamed up with FrankFred to reactivate NDCs and NRCs for the Frank & Fred Casino. 

Frank & Fred Casino, co-founded by iGaming entrepreneurs Douglas Roos and Simon Jernstrom, kicked off reactivation campaigns with Enteractive last month, with players being called, one-to-one, across markets including Sweden, Finland, Germany, Ireland, Canada, and New Zealand. This month, the campaign expanded to include NRCs in the same markets. 

Enteractive says it delivered an overall conversion rate of 35% in the first month of activity. 

Using Enteractive’s proprietary tech (Re)Activation Cloud platform, FrankFred has been able to  seamlessly integrate their player databases to Enteractive’s reactivation teams using APIs, allowing native-speaking call agents to personalise outreach to dormant player accounts immediately.

Douglas Roos, co-founder at FrankFred, is a well known Nordic entrepreneur, with a wealth of experience in the world of iGaming.  He previously founded Labrokes Norden and has appeared on the Swedish Dragon’s Nest TV series as a venture capitalist. 

Of the new partnership, Roos commented, “Enteractive’s innovative approach to player personalisation is both unique and well-established.  We can clearly see the benefits to their one-on-one approach with phone calls rather than digital CRM methods, and we’re looking forward to converting more players from our lapsed databases that are often harder to reach.”

Simon Jernstrom, FrankFred co-founder, added, “We want all our players to get the most from the FrankFred brand, so reaching out with a personalised approach to player engagement will unlock more traffic from our dormant accounts as well as developing good will and loyalty amongst our userbase.” 

Andrew Foster, Enteractive Director of Business Development, commented: “Players respond well to a more personal approach, meaning we can open doors for operators to revenue streams from their previously lost player databases. Our personal calls promote trust and loyalty which allows operators to reduce churn and develop closer relationships with their players”.

Staying with Enteractive, earlier this month the company announced an expansion of its reactivation partnership with Ellmount Group, operator of the CasinoRoom brand.