ROOTZ CATERS TO CASH FANS WITH CASHTOCODE PARTNERSHIP

CashtoCode, the instant cash payment service for merchants, has announced a partnership with Malta-based iGaming operator Rootz. 

Thanks to the deal, CashtoCode is now available as an instant payment option across all Rootz brands, including Wildz, Caxino, and Wheelz. Users are able to make cash deposits into their Rootz accounts from 150,000 retail locations in Europe, including many in core Rootz markets like Germany and Austria. 

In addition to offering a simple and secure cash deposit option for customers, CashtoCode is also serving as a unique affiliate channel. According to the company, with most retail betting shops shut due to the COVID-19 crisis, many customers have been searching for iGaming cash deposit options and in the process discovered CashtoCode. This had resulted in significant growth, and enabled the company to push a large amount of traffic and new first-time depositors towards its iGaming operator partners. 

To ensure security, CashtoCode employs a highly controlled, closed loop cash deposit mechanism, designed to eliminate fraud and money laundering concerns. Cash deposit codes can only be redeemed by customers verified by the merchant, ID’d at the point of sale, and cannot be transferred between individuals.

“We are a unique facilitator in the iGaming space, helping operators reach a significant market sector of customers who prefer cash for privacy, security and self-control reasons,” said CashtoCode CEO, Jens Bader. “In years gone by, customers would choose their favourite iGaming brand first, but their payment method would be an afterthought at best. Now we’re seeing a growing segment of customers who pick their payment option first, knowing that they want to pay in cash or use a specific app, before selecting a partnered iGaming operator. For CashtoCode, this trend has been expedited by the pandemic and closure of high street betting shops. Cash deposits are the most natural route from land-based gambling to online, and we’re proving to operators that cash can be just as secure and transparent as digital payment products.”

“Rootz is known for its innovation and for offering an unrivalled user experience,” said Tony Kjaldstrom, COO at Rootz. “We listen to our customers and always try to give them what they want, whether that means new games, new services or new payment options. During the last 12 months, the demand for cash deposits has soared, and we are delighted to partner with CashtoCode to service these players. From day one, CashtoCode offered the simplicity, security and customisation we needed from a payment partner.”

Stayin with Rootz, earlier this month the operator announced a partnership with B2B supplier Push Gaming, covering the new David Hallselhoff-endorsed Wheelz casino brand.