LEGENDARY LATIN ARTIST OZUNA LEVELS UP WITH XSET PARTNERSHIP

United States-based esports and lifestyle gaming organisation, XSET, is teaming up with multi-award-winning Puerto Rican singer/songwriter Ozuna.

The partnership will slo see Ozuna become a managing partner in XSET, becoming the first Latin artist esports team owner.

Since achieving his breakthrough in 2016, Ozuna has achieved notable success, including winning the 2020 BMI Latin Award for Contemporary Song of the Year with “Taki Taki”, and earlier this year, winning BMI’s Contemporary Latin Songwriter, for the second time. 

Ozuna now has more than 43 million fans across social media platforms, and has collaborated with some of the biggest names in Urbano music, including Daddy Yankee and Nicky Jam, along with global megastars like DJ Snake, Cardi B, Selena Gomez, Post Malone, Jennifer Lopez, Snoop Dogg, Tyga, and Sia, among many others. 

He has also appeared in major films, including the recently released Tom & Jerry, and will be seen in the upcoming F9 (Fast and Furious 9). 

According to XSET, in addition to his music and film work, Ozuna’s natural entrepreneurial instinct, vibrant creativity, and sweeping vision for international gaming lifestyle was a major factor in cementing this partnership. In terms of his own gaming preferences, Ozuna plays Fortnite, CS:GO, FIFA and PUBG Mobile.

Commenting on the partnership, Ozuna said: “I’ve always loved gaming and with the worldwide explosion of gaming culture, it was important for me to be one of the first movers – both from an ownership perspective and on the talent side. The mixture of music and gaming is only going to get bigger and together with XSET, I’m happy to be leading the way.”

WELCOME @Ozuna TO XSET! ⚔️🇵🇷

Massive things coming soon, this is only the start. 👀🔥#RepTheSet❌ pic.twitter.com/SFITVK7xdB

— XSET (@XSETGAMING) April 6, 2021

XSET CEO and co-founder, Greg Selkoe, added: “When we first started talking to Ozuna and his team, I was blown away by their incredible, multi-pronged approach to business. Beyond Ozuna’s incredible musical talent, his vitality, exuberance for life and desire to bring his love of gaming to global Latin culture makes him an ideal embodiment of XSET’s ethos. We are so honored and pleased Ozuna has chosen XSET as his team and gaming family.” 

Wil Eddins, XSET co-founder and Chief Merchandise and Licensing Officer, said: “In the coming weeks and months, Ozuna and XSET will embark on several significant business initiatives, including gaming, content creation, NFT’s, and merch drops.  Ozuna is the height of fashion, music and business right now and I’m looking forward to everything we’re going to be doing together in the fashion and apparel space.”

Staying with XSET, in late February the organisation announced a strategic partnership with QC Holdings, the home of Quality Control Music, the legendary hip-hop record label, Quality Films, and QC Sports.