CAESARS CONFIRMS PLANS TO SELL WILLIAM HILL’S NON-US ASSETS

As expected, Caesars Entertainment has confirmed it will be selling William Hill’s non-US assets, following its acquisition of the iconic British bookmaker. 

Last month, Caesars completed its £2.9B GBP ($3.7B USD) takeover of William Hill, giving the US gambling giant a sports betting presence in 18 US jurisdictions. 

Caesars had already said it was not likely to keep William Hill’s non-American assets, and has now confirmed it will be putting all the brand’s UK and European operations up for sale. Included in the sale will be William Hill’s approximately 1,400 strong UK betting shop estate. 

According to the Telegraph, private equity firm Apollo Global Management is interested in acquiring the non-US William Hill assets. Apollo already made a bid for the assets last year, but the deal was rejected due to a conflict of interests at the time. Israel-based Shaked Ventures, which owns 888 Holdings, is also said to be interested. 

Quite how much William Hill’s non-US assets are worth remains to be seen, though some sources say Caesars is expecting to command a price of over $2B USD.