UFC® TO LAUNCH FAN TOKEN ON SOCIOS.COM IN JUNE

Mixed martial arts organisation UFC®, and sports and entertainment industry blockchain provider Chiliz, have announced plans to launch a $UFC Fan Token on Socios.com

Fan Tokens provide owners with access to exclusive content and opportunities on the Socios.com app, including fan voting, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games, and competitions. 

UFC joins 26 other major sports properties which have teamed up with Chiliz to launch Fan Tokens on Socios.com, including major European football clubs like FC Barcelona, Paris Saint-Germain, AC Milan, and Manchester City. 

The new $UFC Fan Token is scheduled to launch in June, and will be limited to a maximum lifetime supply of 20 million. 

Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products, said: “We are continually looking for ways to increase engagement with our fans. UFC has more than 625 million fans around the world, and Fan Tokens are a unique way to connect with them through a compelling, authentic product that brings them closer to UFC and gives them influence, while also rewarding their passion for the sport.”

Alexandre Dreyfus, CEO of Chiliz and Socios.com, added: “Socios.com and Fan Tokens will empower UFC to connect with its global following like never before. By giving fans around the world the ability to influence their favorite teams and sports, we are transforming what it means to be a fan. We’re delighted to welcome UFC to our growing roster of Fan Token partners and we are very excited to continue our expansion in the U.S. and globally, throughout 2021.”

Staying with Socios.com, just last week Valencia’s Levante UD confirmed it would be launching a Fan Token, while the NHL’s New Jersey Devils entered a marketing partnership with the platform.