ZYNGA TO ACQUIRE IN-APP MONETISATION & ADVERTISING PLATFORM CHARTBOOST

Global interactive entertainment company, Zynga Inc., has announced it has entered an agreement to acquire mobile programmatic advertising and monetisation platform Chartboost. 

Chartboost is a unified advertising platform, including a Demand Side Platform (DSP) and Supply Side Platform (SSP), with mediation capabilities delivered through an SDK solution. 

The platform currently has a worldwide audience of more than 700 million monthly users and more than 90 billion monthly advertising auctions.

Regarding the acquisition, Frank Gibeau, Chief Executive Officer of Zynga, said: “Chartboost is one of the most dynamic monetization and discovery platforms in mobile, and we could not be more excited to welcome their talented team to our company. By combining Zynga’s high-quality games portfolio and first-party data with Chartboost’s proven advertising and monetization platform, we will create a new level of audience scale and meaningfully enhance our competitive advantage in the mobile ecosystem.”

Rich Izzo, Chief Executive Officer of Chartboost, added: “We are thrilled to join with Zynga to further build and expand our full stack advertising platform that will serve Zynga and the entire mobile ecosystem. Together, we share a vision of the future where a combined advertising, analytics and content platform will accelerate growth across both of our companies. Zynga already feels like family and an extension of our own company culture.”