ARGENTINE NATIONAL TEAM & NASCAR’S ROUSH FENWAY RACING TO LAUNCH FAN TOKENS

Argentina is set to become the first national football team in the world to launch a Fan Token on Socios.com, while NASCAR’s Roush Fenway Racing will be the first US sports team to launch a Fan Token on the platform.

1st national football side to launch fan token

The Argentine Football Association (AFA) has partnered with blockchain company Chiliz, to launch an Official $ARG Fan Token for the Argentina National Team, on fan engagement platform Socios.com. 

With two World Cup wins, 14 victories in the Copa América and a long history of producing top talent, including two of the greatest players of all time in Diego Maradona and Lionel Messi, Argentina is one of the most successful national sides in football history.

Argentina will be the first national team to join the Socios.com network of more than 30 leading sporting properties, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan and Manchester City. Argentine Primera División side Club Atlético Independiente have also launched a Fan Token on Socios.com.

Claudio Tapia, President of AFA, said: “We are very happy to announce this important agreement with the multinational and innovative brand Socios.com. Since assuming our management, we have faced the challenge of generating greater income for the AFA, developing new revenues and enhancing the commercial presence of our National Team in the world.

“This agreement clearly responds to our strategy and also reinforces our digital growth. Through Fan Tokens, fans will feel closer to our national team and will be able to influence the team, earn rewards and enjoy exclusive experiences.”

Image credit: Chiliz

1st US sports team to launch fan token

One of the most successful teams in NASCAR history, Roush Fenway Racing, will become the first US sports team to launch a Fan Token on Socios.com, offering fans groundbreaking engagement and influence opportunities. 

$ROUSH Fan Tokens will initially be priced at $2 USD each, and will provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on the mobile app Socios.com.

Steve Newmark, President of Roush Fenway Racing said: “We are excited to provide fans with the opportunity to play a real role in selecting what our cars and other assets will look like, and believe it will resonate very well throughout the industry. We’re appreciative of everyone at Socios.com for their interest and trust in Roush Fenway and can’t wait to kick off a fun partnership that brings our goals and objectives to life.”

A launch date for $ROUSH Fan Tokens will be confirmed soon. 

Staying with Socios.com and Chiliz, just yesterday we reported that three Indian Premier League cricket teams had also joined the network, to explore common blockchain and digital initiatives to improve fan engagement.