Kindred Group has unveiled a new logo for its flagship Unibet brand.
Designed by the group’s in-house creative team, the new logo aims to modernise the brand, and is more effective for the small spaces common in today’s mobile-first environment.
According to Kindred, the design embraces the Unibet brand values of “By Players, For Players” and is well-suited to both online and offline use.
Commenting on the new logo, Chief Marketing Officer at Kindred Group, Elen Barber, said:
“It has been very important for us to safeguard the unique heritage of the Unibet brand during this process. The creative criteria that we set up included a maintained familiarity with a more up to date look and feel. I am really pleased with the result and truly believe that our in-house creative team has succeeded in meeting that criteria,”
“One of the main differences regarding the change is that we will have one logo for consistent use globally. We are convinced that this change will be the right mark for the progressive Unibet brand and we are all very excited about what it will bring going forward,”
The new logo will be used in all markets starting on 17th June 2019.
AYO.NEWS says:
Well, Kindred have certainly played it safe with this rebrand. The new logo retains the circles, so its an obvious evolution rather than a leap, but it has a more restrained, serious feel than the old one. Only time will tell if it’s a hit…
AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.
