CRISTIANO RONALDO NAMED LIVESCORE GLOBAL BRAND AMBASSADOR

Sports media company LiveScore has named Cristiano Ronaldo as its new global brand ambassador. 

The partnership with the Portugal and Real Madrid striker will launch ahead of this summer’s UEFA European Championship, and is set to last for at least two football seasons and through next year’s FIFA World Cup. 

Ronaldo will be featured on LiveScore’s first TV advertisements, and across an extensive digital marketing campaign. 

Regarding the partnership, Ronaldo said: “I’ve used the LiveScore app to keep up to date with the latest scores for many years, so I’m really excited to begin such a natural new partnership. Throughout my career every goal has always been about more than a score to me, and I know LiveScore has been there every step of the way, to keep my fans across moments that have defined me.”

While Marketing Director of LiveScore, Ric Leask, added: “In a year that has seen LiveScore rapidly evolve as a global sports media business, this landmark new relationship with Cristiano Ronaldo is without doubt the biggest moment so far. There is simply no bigger sportsperson — past or present — than Cristiano Ronaldo, who continues to captivate fans around the world with his brilliance on the pitch,”

Staying with Ronaldo, at the end of last year the footballer also joined Garena as brand ambassador for its flagship Free Fire battle royale game.