Kindred Group has entered the United States with the launch of its flagship Unibet brand in New Jersey.
Initially Unibet will only be offering casino products to the New Jersey market, but Kindred will be entering the American sports betting sector shorty through its partnership with Kambi (see KINDRED & KAMBI EXTEND SPORTS BETTING DEAL TO NEW JERSEY).
Kindred obtained its New Jersey Casino Service Industry Enterprise License in partnership with Hard Rock Hotel & Casino Atlantic City in 2018.
Commenting on the news SVP Kindred US, Manuel Stan, said:
“We are thrilled to announce that Kindred can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment. We have been preparing for this first and important step very thoroughly for a long time and we are excited to take another step into what will most likely become the largest betting market in the world,”
“This announcement is the first one in a line of hopefully many more, since we believe in the importance of the U.S. market. Next in line will most likely be Pennsylvania and Kindred’s strategic partnership with Mohegan Sun Pocono. Kindred has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in is crucial for us,”
Kindred also has a partnership with SG Digital, allowing them to use the Open Platform System (play account management platform), and Open Gaming System (game aggregation technology). The Kambi partnership will give Kindred access to a sports betting platform in New Jersey.
AYO.NEWS says:
Despite the contrary predictions of certain industry pundits, at AYO.NEWS we’ve always agreed with Manuel Stan’s belief that the US will “most likely become the largest betting market in the world,” so Kindred’s stateside debut is quite a significant milestone.
Just yesterday AYO.NEWS revealed the brand new Unibet logo, set to go live on 17th June (read more).
AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.
