ASTON MARTIN COGNIZANT FORMULA ONE™ & ALFA ROMEO RACING ORLEN FIRST F1™ TEAMS TO LAUNCH FAN TOKENS

Aston Martin Cognizant Formula One™ Team and Alfa Romeo Racing ORLEN, have become the world’s first Formula 1™ teams to launch Fan Tokens, via Chiliz’ Socios.com engagement platform. 

Yesterday, two million $AM and $SAUBER Fan Tokens were distributed to fans who had pre-brought them through Socios.com. Both Fan Tokens will be available for purchase via the platform in the near future. 

Regarding the launch, Jefferson Slack, Managing Director, Commercial & Marketing, Aston Martin Cognizant Formula One™ Team, said: “At Aston Martin Cognizant Formula One™ Team, we’re proud to be joining an exclusive roster of global sporting properties all working in partnership with Socios.com. This really gives us the best possible opportunity to give our fans a seat at the table and help us to tell our story in a new and exciting way.

“We’re setting out to build and develop new and innovative storytelling opportunities, aligned with the embrace of new and emerging technologies, to reach out and service our growing number of fans — and we’re looking forward to exploring that space together with Socios.com.”

Frédéric Vasseur, Team Principal and CEO of Alfa Romeo Racing ORLEN, added: “The world of fan engagement in Formula One is evolving and Alfa Romeo Racing ORLEN is at the forefront of this exciting new realm. Launching a Fan Token is going to provide our growing legion of fans with a new way to interact with the team, which is a key aspect in our quest to bring our followers closer to the team with everything we do.”

The Formula 1™ teams join a network of 34 international sporting properties on Socios.com, including the UFC®, FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, and Manchester City. 

Last week, Socios.com announced partnerships with NASCAR team Roush Fenway Racing, Argentina’s national soccer team, and three IPL cricket teams.