ReKTGlobal, owner of professional global esports organisation Rogue, has welcomed yet another high-profile investor from the music industry to its team.
DJ Nicky Romero, a music mogul who is a major force in the modern electronic dance music industry, will be joining his friend and fellow global dance music sensation Steve Aoki on the ReKTGlobal board.
ReKTGlobal is truly bringing together the music and esports industries, with other notable investors including Billboard Award-winning group Imagine Dragons, accomplished Latin music producer Tainy, and music executive Lex Borrero (read more).
Discussing the news co-founder of ReKTGlobal, Amish Shah, said:
“As esports is rapidly growing and dominating the culture right now, we are constantly looking for new and innovative ways to intersect music and ultimately reach the fans,
“With Rogue’s recent global expansion and entry into the new League of Legends Europe Championship (LEC), DJ Nicky Romero is the perfect fit. We are thrilled to welcome him and his visionary mindset to the team and look forward to forging a global connection together.”
Romero is well-known for his breakthrough viral anthem “Toulouse”, and “I Could Bet the One” (vs. Avicii), which also resulted in co-production credits on Rihanna’s “Right Now” and Britney Spears’ “It Should Be Easy”.
Those success led to Romero founding his own label, Protocol Recordings. Boasting more than 18 million combined followers across all social platforms, along with huge collaborations “Ring the Alarm” with David Guetta and “Distance” with Olivia Holt, and the 2019 summer anthem “Midnight Sun”, Romero will be help drive the growth and expansion of ReKTGlobal and Rogue through strategic integrations and partnerships.
Romero will also be co-hosting livestreams and delivering fan content alongside Rogue players.
Commenting on joining the ReKTGlobal board, DJ Nicky Romero said:
“I’m excited to join my good friend and fellow DJ, Steve Aoki, with my investment into ReKTGlobal and Team Rogue,
“I love gaming because it provides a great way to unwind after long nights in the studio. It’s also how I stay connected with friends when I’m on the road performing. Rogue is killing it at FIFA right now and I’m counting down the days until I can link up and play with MSDOSSARY and the rest of the team.”
AYO.NEWS says:
ReKTGlobal clearly appreciates that esports, more than even the most popular traditional sports, dovetails with so many other forms of entertainment, especially music. It is precisely this synthesis with other entertainment, which generates unprecedented engagement, that makes esports such a compelling commercial proposition.
Staying with ReKTGlobal, just four days ago AYO.NEWS reported the company had acquired Greenlit Content, operator of TwinGalaxies and Shacknews (read more).
AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.
