TRINITY GAMING SAYS DEMAND FOR INDIAN INFLUENCERS GROWING

India-based gaming talent management agency, Trinity Gaming, says it is expecting significant growth as more major brands search for influencers in the world’s second most populous nation. 

Trinity notes that while tech brands including AMD Ryzen, ASUS, HyperX, and MSI, are already employing young gamers as influencers, increasing interest is coming from non-endemic brands with little or no direct links to gaming. 

The agency says brands are finding gaming influencers an increasingly attractive way to connect with the critical ‘Generation Y’ segment of the vast Indian market. 

However, Trinity has also pointed out that most young influencers are unfamiliar with contract management and other aspects of business, so should be careful and think about working with an agency like itself, which functions as an intermediary between brands and gamers.

Trinity Gaming’s clients include major Indian brands like India Today Group and Network 18, along with global brands such as ASUS, Marvel, NVIDIA, OnePlus, Red Bull, and Tencent Games.

AYO.NEWS says:

Though Trinity Gaming is obviously going to urge influencers to use its services, it makes a good point. In more mature markets like North America and Europe, we’ve already seen the issues young, inexperienced influencers can run into when it comes to contracts, regulations, and even mental health. In a market like India, which is at an earlier stage, but growing extremely rapidly, the potential for issues is clearly enormous. It’s definitely something to think about, and we’d say any aspiring influencers out there should definitely do plenty of research, and consider talking to agencies like Trinity, before signing any contracts.