ATLÉTICO MINEIRO FIRST BRAZILIAN CLUB TO LAUNCH FAN TOKEN ON SOCIOS.COM

Atlético Mineiro is set to become the first Brazilian football club to launch a Fan Token, after announcing a partnership with blockchain-based fan engagement platform Socios.com. 

Campeonato Brasileiro Série A team Atlético Mineiro are planning to launch their $GALO Fan Token in the near future, giving their fans new ways to engage with the club. Owners of Fan Tokens will gain voting rights in polls, and access to VIP rewards, exclusive promotions, AR-enabled features, chat forums, games, and competitions on the Socios.com mobile app. 

Leandro Figueiredo, Business Director of Clube Atlético Mineiro, commented: “We are very happy to announce this agreement with Socios.com, a great global partner, which once again shows Atlético’s pioneering spirit. We are always looking for ways to be closer to our fans and we are sure that fan tokens will be a major revolution in our relationship with them.”

Alexandre Dreyfus, CEO of Chiliz and Socios.com, added: “We have taken a huge step forward in our major expansion plans for South America by partnering with our first Brazilian club.

“Fan Tokens have already generated over $150M in revenues for our partners in 2021 alone and it’s only right that this fast growing phenomenon now takes root in Brazil. I’m excited that the shift from passive to active fans, that’s going to be vital to the future of sport, has now started in Brazil — a country where the passion and talent for the beautiful game is known the world over.

“We’re just getting started here. Brazil and South America as a whole represents an amazing opportunity for us and we’re very excited about what the future holds.”

Atlético Mineiro will be joining a growing international network of over 35 leading sports properties on the Socios.com roster, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Manchester City, and Atlético Madrid.

Beyond football, MMA organisations the UFC and PFL have both launched Fan Tokens on Socios.com, as have NASCAR team Roush Fenway Racing, and Aston Martin Cognizant and Alfa Romeo Racing ORLEN of Formula One™ are set to follow soon. Three of India’s biggest cricket teams also joined the Socios.com network last month, as did the NHL’s New Jersey Devils. 

The Argentina National soccer team will also become the first national team in the world to launch their Fan Token today, with fans already looking forward to voting for a slogan to grace the team plane and bus throughout the Copa América.