ARSENAL TO LAUNCH FAN TOKEN ON SOCIOS.COM

Arsenal FC is set to become the latest English Premier League football club to launch a Fan Token on the Socios.com fan engagement platform. 

After partnering with Chiliz, the global blockchain provider for the sports and entertainment industry, Arsenal will be launching its $AFC Fan Token on the Socios.com app, giving fans the ability to access exclusive club-related content and experiences. 

In addition to the chance to influence the club in various interactive polls each season, Fan Token holders will also be able to enjoy Socios.com’s geo-location, augmented reality feature Token Hunt, compete with other fans in club-related games, competitions, and quizzes, and earn real-life and digital accolades, benefits, and experiences. 

Peter Silverstone, Commercial Director at Arsenal, said: “We are excited to launch this partnership with Socios.com that will bring our huge global fan base even closer to the club. Socios.com are leading the way in blockchain in the sports industry, as we have seen from their relationships with other leading European clubs. When we launch the $AFC Fan Tokens together we will give our hundreds of millions of fans worldwide more opportunities to interact with the club and be a part of our global family.

“We are committed to finding new and innovative ways for all our supporters — whether local or international — to get closer to the club. In addition to fan focused initiatives such as our groundbreaking My Arsenal Rewards loyalty programme, and the Amazon All or Nothing documentary, the launch of the $AFC Fan Token is another example of our renewed efforts in this space. We’re excited to work with Socios.com to develop some amazing interactive opportunities for our fans to participate and interact with the Club they love.”

Staying with Socios.com, last week Argentina’s premier domestic football league, the Primera División, was renamed Torneo Socios.com for the 2021/22 season.