VELOCE & CODEMASTERS UNVEIL MULTI-TITLE “VERSUS ULTRA SERIES”

Veloce Esports is teaming up with racing game developer Codemasters to launch what is being billed as a “revolutionary, multi-title, global esports racing league” – the VERSUS ULTRA Series. 

The first team to sign-up to the new league is Lando Norris’ Quadrant, and it is expected that more of the world’s best-known global esports teams will follow suit. 

Veloce, whose ecosystem now boasts monthly viewership figures in excess of 230M, has already proven itself capable of rolling out original, innovative esports projects, with its popular #NotTheGP series of 2020 proving a hit during the COVID lockdowns. 

Meanwhile, Codemasters is one of the world’s leading video games developers, with a strong stable of racing games including DiRT, Project CARS, GRID, and the official F1® series. The new VERSUS ULTRA Series will feature an innovative event format with different states of competition taking place across several of the developer’s titles. 

Rupert Svendsen-Cook, CEO, Veloce Esports, commented: “We’re delighted and feel very privileged to be partnering with such an established player in the industry as Codemasters, to launch what we know will be the best racing esports league in the world. We have worked closely with Codemasters for some time, as a large part of our media network features their titles, so it made a huge amount of sense to work together on this project.

“For us, the key focus is on entertainment for the gaming community and offering an original and engaging format that breaks the mould of the traditional racing esports leagues currently available. We’re incredibly excited to share further details regarding who and what is to come as we prepare to launch in 2022.”

Toby Evan-Jones, Head of Business Development, added: “The VERSUS Ultra Series is an exciting new format which creates both action-packed content and the opportunity for our players to compete with their heroes from the real and virtual racing worlds. Codemasters’ expertise in delivering world-leading racing titles makes us the perfect partner for Veloce. We hope players of all levels will come together to create a fun competition which redefines the competitive gaming landscape with an innovative and inclusive format.”