Betting products and services provider Betinvest has appointed Max Dubossarsky as its new Chief Operating Officer (COO).

Dubossarsky formerly headed the largest international alcohol holding company in Eastern Europe, and Betinvest will be his first taste of the gaming industry. Even so, he is bringing extensive experience of global sales, including working in the US and other countries.

According to Dubossarsky, he was attracted to the sector because it is on the cutting edge of technology, and believes that the most critical ingredient required for a company to be successful is teamwork, regardless of the industry.

He has also made it clear that he thinks all companies need to work to make the world a better place and give back to the community, with gambling operators in particular compelled to promote corporate and social responsibility.

Regarding his future at Betinvest, he has also pointed out the need to keep the business streamlined as it grows, and to evolve along with the sports betting audience and new technologies like AI and Virtual Reality.

AYO.NEWS says:

Dubossarsky has certainly got a challenge on his hands! It might well be true that all businesses share some similarities, but the gaming industry right now is becoming a minefield of legislation and rules, and the internal industry politics can easily trip people up. Still, we’re sure he’ll soon get a grip on it all and wish him the best of luck.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.