North American live sports lottery developer EquiLottery Games® has entered an agreement with Major League Baseball (MLB).

The partnership will see the launch of a new officially-licensed lottery draw game called Baseball Bucks™, featuring the official branding marks of MLB and the 30 MLB clubs.

Discussing the partnership EquiLottery Games CEO, Brad Cummings, said:

“We are pleased to be working with one of the most iconic leagues in professional sports worldwide. We have already hit the ground running and the early response from lotteries to Baseball Bucks has been exceedingly positive.

“I want to thank MLB for being exceptional to work with through this process as we develop a game that will increase the engagement with baseball across the U.S. while also returning more money to the good causes lotteries support. As with all of our games, Baseball Bucks is designed to be a win for all parties involved.”

While MLB Executive Vice President, Kenny Gersh, added:

“We are always aiming to work with partners who share our goal of providing innovative ways for fans to engage with live games,

“Baseball Bucks is a completely new gaming opportunity for lottery players and baseball fans. We’re looking forward to working with Brad and EquiLottery Games to bring Baseball Bucks to as many jurisdictions as we can.”

The game is based on a patented platform developed by EquiLottery Games, and marks the first time a US profession sports league has entered the lottery draw game category. Lottery players will be able to purchase a quick pick ticket featuring 10 games from that day’s MLB regular season schedule.

Winning tickets will match between 7 out of 10 winning teams to 10 out of 10 winners, with four prize tiers and overall odds of 6 to 1. As a game of pure chance, the company says it will appeal to a differing kind of lottery player than traditional sports gaming, whilst also expanding engagement with baseball fans.

EquiLottery also offers a horseracing-based game, Win Place Show, a golf-based game Golfing Gold, and an auto racing game Car Cash.

AYO.NEWS says:

It will be interesting to see how this kind of game, which straddles the lottery, iGaming and sports betting markets, is received in states that also now offer full-fledged online iGaming and sports betting.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.