Esports organisation Dignitas has secured $30 million in a Series A funding round and finalised its merger with Clutch Gaming.

The investment was led by Dignitas’ controlling shareholders, Harris Blitzer Sports & Entertainment (HBSE) and Fertitta Entertainment, and also included new investors Delaware North, Steven Rifkind and Susquehanna Private Equity Investments.

HBSE also owns the NBA’s Philadelphia 76ers and NHL’s New Jersey Devils, while Fertitta owns the NBA’s Houston Rockets and a portfolio of restaurants and casinos across the United States. Steven Rifkind is co-founder of Loud Records.

In addition to announcing the investment, Dignitas also confirmed it has formed a new parent company, New Meta Entertainment (NME), which it bills as a digital sports and entertainment company, operating in the verticals of esports teams, content and marketing and investments.

CEO of the new company is former chief executive of Dignitas, Michael Prindiville. When Dignitas’ parent company Harris Blitzer Sports & Entertainment (HBSE) acquired Clutch Gaming in June, Prindiville was one of the driving forces behind the merger of Dignitas and Clutch, and the subsequent acquisition of a League of Legends LCS franchise.

In June Dignitas also opened a new 3,000 square foot HQ, next to HBSE’s Prudential Center in New York. Apparently, New Meta Entertainment (NMW) now has plans to open a similar HQ on the other side of the country in Los Angeles.

AYO.NEWS says:

With so much money flying around in the world of esports, its easy to find yourself unimpressed by $30 million – but this is still some serious moolah, and we’re sure NME’s new west coast base will be well equipped and appointed!

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.