Videoslots, the online casino operator, has entered an agreement with Sportradar subsidiary Betradar’s Managed Trading Services (MTS) division, ahead of its 2020 sportsbook launch.

The partnership will see Malta-based Videoslots use the Integrated Trading Solutions (ITS) service from Betradar’s MTS risk management and trading solution, though the operator will be managing its own trading strategy. Under the agreement, Betradar will also be providing trading advice and risk management services.

Commenting on the partnership, managing director of Betradar, Paolo Personeni, said:

“Videoslots will benefit from our leading risk management expertise while still having full access, visibility and transparency across their entire sportsbook functionality.

“The partnership will see our traders work collaboratively with their trading team to maximise efficiencies and help deliver solid margins and returns for a healthy sportsbook.”

Former head of football and pre-match trading at Offside Gaming, Martin Calleja, will be leading Videoslot’s entry into the sports betting vertical. Calleja has also worked as a trader at UK betting giant GVC Holdings and Italy’s Sportalnet.

Discussing Videoslots’s sports betting plans, Calleja said:

“The sports betting market is bigger than ever, and we can’t wait to get started; with Betradar’s support, we aim to build a tailor made and diverse product for our customers. We already have a wealth of loyal players who are sure to benefit from this partnership as it will help us guarantee the best possible service.”

AYO.NEWS says:

Calleja may be right when he says the “sports betting market is bigger than ever”, but there are also more operators offering more sports betting product than ever, so its still going to be tough to break into the market.

Will Videoslots manage to cross-sell sports betting to their casino customers? In the emerging United States markets it casino and sports seem to be cross pollinating pretty well, but things will probably be tougher in European markets, with a more established sports betting base.

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.