Pragmatic Play, a leading content provider to the gaming industry, has unveiled its tastiest new treat, Yum Yum Powerways.

A central 4×4 grid is enhanced by outer reels that can deliver even bigger wins, with each of the 16 symbols in the matrix acting as independent reels. Any win will grant a tumbling respin in this 16,834 ways to win hit. Every respin will also increase the multiplier by 1x.

During base play, three or more Scatters can trigger Free Spins, where players will either enter the Gamble Bonus Game or the Free Game. Yum Yum Powerways is a multi-step bonus game, where the player will have a choice either to gamble or keep his current award each time. If the player wins, their award is increased and if they lose, the award is reduced.

With an increasing multiplier of 3x, as well as roaming wilds, huge wins are available in the bonus game of up to 5,000x.

The Powerways feature sees players able to win with four symbols in a row from left to right, right to left, up to down and down to up. The increased ways to win ensure players remain engaged for every drop of a symbol.

In certain jurisdictions, it is also possible to purchase free spins, which can be gambled the same way as those in the base game.

Yum Yum Powerways is the latest hit developed by the leading provider, following recent popular titles 5 Lions Megaways, Panda’s Fortune 2 and Fruit Party 2.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Our continuous determination to bring excellent products to our players takes another step forward with Yum Yum Powerways.

“Yum Yum Powerways brings engaging features to the table, as well as a great win potential, leaving players craving more in this treat-filled title!”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

B2B iGaming supplier Push Gaming has unveiled its new London base, which firmly embraces the new wave of hybrid working. 

Featuring desks, breakout areas, and a hangout space, Push Gaming says its key focus was on creating a collaborative area where the team can meet face-to-face and share ideas. 

Located at 55 Bartholomew Close, Farringdon, the new space will house over 40 Game Developers, Artists, Animators, Product Owners, Mathematicians, Platform Engineers, IT, and HR staff. 

Push Gaming’s new London base. Photo courtesy of Push Gaming.

Donna Kelly, Director of HR at Push Gaming, explained: “We’ve known for a while now that office life would never return to how it was pre-pandemic, at least not for Push, so we spent months searching for the right space for our team.

“The wellbeing of the team has always been our top priority at Push, and it was clear from the regular feedback streams that we have implemented that the team value the flexibility and work-life balance, so we decided that we will continue with a flexible working environment at Push. It allows individuals to decide the frequency that they would like to work from home or the office.

“We are an innovative and creative company and collaboration is at the heart of everything that we do, so we will always continue to encourage team meet-ups. Our aim was to find a space that provides the perfect blend of a permanent hub for those able to be office based and for those who prefer to come in periodically to meet up with the team.

“We knew that we needed to find a place that people would want to travel to and spend time in.  The office has exposed brickwork and plenty of windows, so it’s a bright airy space, plus we have a terrace which is a rare find in London! The team is keen to get their feet under their new desks and continue developing the next wave of engaging, player-focused games that we’re proud to be associated with.”

Push Gaming celebrated its tenth anniversary last October, and now has a UKGC and MGA licensed platform. Its products are live across most of Europe’s key regulated markets, with major brands including Casumo, LeoVegas, Entain, William Hill, The Rank Group, and Norsk Tipping.

Earlier this year, AYO.NEWS’ Simona Pinterova caught up with Fiona Hickey, Head of Sales at Push Gaming, to find out how the company creates hit after hit, like the recently released Jammin’ Jars 2. 

Yggdrasil, the leading worldwide publisher of online gambling content, has released Towering Pays Valhalla by Games Lab, through its YG Masters partner ReelPlay.

Ascend to the majestic halls of the Viking afterlife in the innovative, multi-configuration slot, which progresses from 15 to 65 active paylines utilizing Games Lab’s proprietary Towering Pays mechanic.

Towers appearing on reels 1, 2 and 3 trigger a row expansion, with players offered a bonus feature for repeating the behaviour when they have progressed to the 5×8 board. They will then have a choice to take the feature or reject it for a further offer later.

With four separate bonus game free spins modes – Valkyrie, Loki, Thor and Odin; there are numerous options for players to win big. In the most lucrative – Odin Free Spins, Towers may appear on all reels offering huge win potential.

In certain jurisdictions free spins are also available to purchase, with players able to select their buy-in level for enhanced chances at triggering the optimal bonus mode.

Stuart McCarthy, Head of Product and Programs at Yggdrasil, said: “Towering Pays Valhalla sees a brand-new mechanic brought to our YG Masters program with an iconic theme beloved by slot players everywhere.

“The YG Masters program was devised to bring innovation and excitement to players from studios everywhere, and we’re thrilled to be able to launch this new hit.”

David Johnson, CEO of ReelPlay, said: “We’re delighted to help bring to market Games Lab’s latest Towering Pays game with our partners at Yggdrasil. Valhalla is a game that develops over spins with its increasing reel matrix and multiple feature offerings, and builds on Games Lab’s recent successful launches via YG Masters such as Royal Dragon Infinity Reels.”

Greenwood Gaming and Entertainment, owner of Parx Interactive®, the Pennsylvania-based mobile casino and entertainment company has inked a multi-year deal with the NFL’s Pittsburgh Steelers.

The partnership will feature integrated marketing targeted to Steelers fans, and includes a season-long promotion, called The Ultimate Steelers Fan, where a fan can win the grand prize of an all-expenses paid trip for two, for each away game of the 2022 season. This promotion will be supported through various digital, social, and other media channels.

“Steelers fans are passionate and their love of the game is legendary,” said Matthew Cullen, Senior Vice President of Parx iGaming and Sports at Parx Interactive, “We look forward to tapping into that passion and providing Steelers Nation with an outstanding entertainment experience in all forms of iGaming.”

“We’re excited to bring Parx Interactive® into the fold as a proud online casino partner,” said Steelers Vice President of Sales & Marketing, Ryan Huzjak. “We think Steelers fans will enjoy the Parx Interactive® platform and the opportunity to compete for unique Steelers prizes and experiences.”

As the Steelers’ online casino partner, Parx Interactive® will have full use of team logos in communications across marketing, products, social media, and digital properties to be seen by fans and residents in the state of Pennsylvania.

GAMOMAT, one of the leading independent slot game developers, has released its highly prized slot, Books & Bounties.

Books & Bounties is the latest chapter of the hugely popular ‘Books &’ series and it invites players into The Kingdom of Milyria for a truly magical journey. Cadoc, one of the land’s bravest and fiercest adventurers, is tasked with heading into battle to take on the mythical monsters on behalf of the King, his country and crown.

Giant lizards, snarling wolves, hydras and winged lions are the leading characters on the reels and there are two types of games which players can immerse themselves in. If three or more ‘Book’ Wilds are discovered then 10 Free Games are awarded, while the ‘Bounty’ triggers 10, 15 or 25 Free Games – depending on whether 3, 4 or 5 are revealed.Card gamble and risk ladder features are all available to add an extra element to Cadoc’s adventure. This 5×3 game is available to all ORYX operator partners via ORYX HUB.

Dr. Sebastian Reddig, Chief Product Officer of GAMOMAT said: “Books & Bounties takes place within a magical Kingdom that players will adore exploring as they do battle against an array of mythical beasts. There are two Free Games versions to discover and we’re very confident this title will prove a big hit with players.”

Spain-based slot developer MGA Games has revealed its latest celebrity-based title, Paulo Futre The Last Gladiator.

In the officially licensed game, Portuguese soccer legend Paulo Futre swaps a stadium for a Roman amphitheater and his strip for a gladiator’s armour. 

During his career, Futre played for teams including Sporting Lisbon, FC Porto Portugal, Benfica, Atlético de Madrid, Olympique de Marseille, Reggiana, AC Milan, West Ham, and the Yokohama Flügels.

A 5×3 slot featuring Free Spins, 3 Mini Games, Multipliers and Wilds, Paulo Futre The Last Gladiator combines the appeal of a football star with one of the most popular iGaming themes, ancient Rome, to create a unique offering.