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Spanish League of Legends team G2 Arctic has partnered with Head & Shoulders shampoo. The deal will see G2 Arctic collaborate with the Procter and Gamble...
The UK could be about to reclassify loot boxes as gambling products, causing big headaches for game developers. The Department for Digital, Culture, Media and Sport...
International organisation Gen.G Esports has announced a partnership with German athletic apparel brand Puma. The deal covers Gen.G’s South Korean presence, where it competes in League...
Danish peripherals manufacturer SteelSeries and Nestlé chocolate brand KitKat have been confirmed as sponsors of the inaugural BLAST Bounty Hunt Dota 2 event. SteelSeries will supply...
International esports organisation Team Liquid has extended its exclusive streaming partnership with major Chinese platform HUYA. The original deal signed in June 2019, which covered Team...
Chinese esports organisation YTG Gaming (YTG) is selling its related rights and interest in its King Pro League (KPL) franchising spot. According to the Esports Observer,...
North American esports organisation Evil Geniuses has announced a partnership with LG Electronics USA. The multi-faceted integrated marketing partnership makes LG UltraGear™ the Official Gaming Monitor...
W Series, the Formula 3 all-female motorsports championship, will be an entirely virtual affair this year, as all 8 real-world races are cancelled due to the...
ESL Meisterschaft has named non-alcoholic beer brand Bitburger 0.0% as its exclusive refreshment partner. For the past two years Bitburger 0.0% has sponsored the ESL One...
Malta-based gambling online operator Esports Entertainment Group (EEG) has set up a subsidiary in the United States. EEG says its new subsidiary, GMBL New Jersey Inc.,...