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Ukraine-based esports organisation HellRaisers has teamed up with Auto International, Mazda’s official distributor and importer in the country. The partnership will see the Mazda brand promoted...
Automobili Lamborghini’s inaugural edition of The Real Race attracted over 1.5 million viewers on social media and its official site. The Real Race first edition started...
Iconic German car brand Mercedes-Benz has been announced as a global partner of League of Legends esports. Mercedes-Benz has been sponsor of the League of Legends...
Chinese esports organisation TOP Esports (TES) has entered a partnership with car brand FAW-Audi. The agreement covers the TOP Esports League of Legends team, and was...
Abu Dhabi Motorsport Management has partnered with London-based Veloce Esports to establish the YAS HEAT sim racing team. The project aims to cultivate sim racing talent...
London-based Veloce Esports has secured £4m GBP in its latest funding round, and announced plans to merge with Veloce Racing. Investors in the round included former...
Italian luxury sports car manufacturer Ferrari is launching its own esports series, in partnership with Hublot. Not to be outdone by arch-rival Lamborghini, which launched its...
W Series, the Formula 3 all-female motorsports championship, will be an entirely virtual affair this year, as all 8 real-world races are cancelled due to the...
German Formula E driver Daniel Abt has lost his seat with Audi’s official factory team after cheating in the Formula E Race at Home Challenge. In...
Automobili Lamborghini is entering esports with the inaugural one-make series The Real Race, in partnership with Assetto Corsa Competizione by Kunos Simulazioni. A new sim racing...