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G2 Esports’ partnership with Brandgenuity has resulted in three licensing deals, covering apparel, collectibles, and publishing. The partnership between the Berlin-based esports organisation and the brand...
Netherlands-based esports organisation Team Liquid has renewed its partnership with Marvel Entertainment until 2022. The extension follows the launch of Team Liquid’s Marvel Retro collection, and...
Esports and gaming clothing company Sector Six Apparel LLC has formed a UK-based subsidiary, Sector Six Apparel, Ltd. The move is intended to allow the company...
XSET, the self-styled “revolutionary gaming and culture organisation,” has released its ‘Fall 1 merchandise capsule.’ Designed by XSET Creative Director and streetwear fashion icon Dennis Calvero...
American artist, creative director, content creator, fashion designer and DJ, Heron Preston, has joined global esports organisation Gen.G. As an executive brand advisor, Preston will be...
Guild Esports has formally launched, with David Beckham and Blue Star Capital as investors. Guild is developing an esports talent pipeline in the UK, based on...
Danish esports tournament organiser BLAST has partnered with Dutch watchmaker TW Steel, to create the world’s first esports-inspired timepiece. According to TW Steel, the design has...
French esports organisation Team Vitality, has revealed the first product from its partnership with sportwear giant adidas: the VIT.01 limited edition trainers. The exclusive footwear went...
Luxury fashion brand Alyx announces IOTA-based distributed ledger pilot scheme aimed at improving supply chain transparency. Luxury fashion brand Alyx has announced it will be running...