HooYu ID provides customers with a re-usable digital ID, enabling them to instantly complete age or ID verification processes, without having to go through the hassle of submitting multiple proofs and documents. 

The service cryptographically stores verified identity credentials in a convenient app on a user’s smartphone. The information is not accessible by HooYu, but can be accessed by companies to check identity details when the user grants them permission via the app. 

With the launch of the product, HooYu also revealed findings of research that showed 74% of 2,000 respondents were frustrated at having to repeatedly provide personal information to pass identity check processes. 89% also said that they found the idea of a re-usable digital identity facility appealing. 

“Some of our clients asked us about building a digital identity for their users to port between their portfolio brands, for example, large banking groups or multi-brand online gambling operators. Other clients such as mortgage lenders or law firms want us to join the dots for house buying and selling journeys where the user is asked to prove their identity to four different parties as part of one transaction,” David Pope, Marketing Director at HooYu, said.

The launch of HooYu ID comes as the UK government is preparing to roll out a digital identity trust framework and regulation, aimed at encouraging UK consumers to create and manage their digital identities. 

“The last twelve months have proved formative as government, industry and identity providers have coalesced around a set of standards in interoperable re-usable digital identity and we welcome identity providers such as HooYu as members of OIX, as together we help make digital identity a reality,” Nick Mothershaw, CEO of the Open Identity Exchange, said.

“Our approach to digital identity puts the user in control of their identity and is designed with security and privacy in mind. At the same time, relying parties that need to perform KYC on their users can rely on HooYu ID and the tried and tested range of KYC services that HooYu already performs for some of the biggest banks in the UK,” Gareth Narinesingh, Head of Digital Identity at HooYu, said.

Oracle Moat’s verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns.

Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly.

Tobias Knutsson, CEO of Adverty, commented: “We are delighted to announce this collaboration with Oracle Moat at a time when third-party measurement is more essential than ever for building effective media strategies, growing industry confidence, and fostering trust and understanding when it comes to burgeoning in-game media environments. Oracle Moat is a world leader in measurement and by working together we can help ensure that our solutions give advertisers the confidence they need to invest in this increasingly important channel.”

Mark Kopera, Head of Product for Oracle Moat, added: “As in-game advertising expands across the media mix, so does the need for advertisers to understand key indicators of media quality and detect any fraudulent activity inside games. We’re excited to join efforts with Adverty to give advertisers the tools they need to make more informed, data-driven decisions, and reach valuable audiences across this increasingly important media channel.”

Staying with Adverty, last week the company announced an exclusive partnership with hyper-casual publisher Lucky Kat Studios.

Betbazar offers online sports and esports events data, statistics, and marketing automisation tools, while Ukraine-based Kycaid renders services including KYC, AML check, face matching, address verification, and other verification procedures for betting companies. 

Commenting on the collaboration CEO at Betbazar, Olexandr Iaroshenko, said:

“Our main purpose is to provide our clients with the best solutions on the market, which will help betting companies simplify business processes and increase their revenue. 

“Safety for businesses and their clients is one of the most important things in our industry. Kycaid – it’s a company which helps businesses become more secure. We are glad that this solution will now be available for our clients and partners.”

While Kycaid CEO, Mykola Mashkovsy, added:

“I am truly proud to begin our partnership with Betbazar. Betbazar is known for its significant network in the industry and cooperation with the top providers. This is a great honor for me and KYCAID team to cooperate with Betbazar.

“I am sure that we can help all their client companies secure the businesses, improve risk-management, and client onboarding. We expect that our cooperation with Betbazar will build trustworthy partnerships with their clients, visibility, and the best standards of work.”

Betbazar’s clients now include Sportradar, bet365, William Hill, and Marathonbet. 

Staying with Betbazar, at the end of 2020 the company announced a partnership with automated sports betting and media content production system BETEGY. 

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In addition to creating a simpler and faster onboarding process for Pinnacle users, Sumsub’s KYC and AML measures, including biometric checks and source of funds verification, will help Pinnacle protect its users from risks and promote social responsibility. 

The partnership will also give Pinnacle access to tools to combat payment fraud prevention and improve risk management. 

Commenting on the news Legal, Compliance and Regulatory Affairs Manager at Pinnacle, Veronique dos Reis, said:

“The integrity and efficiency of our platform is a part of our success. So, to keep our operational levels high, we needed a solution that could accelerate compliance processes and level-up security. 

“Sumsub’s solution was a great choice for us. We have accelerated the verification of clients, source of funds verification, and have enabled the detection of false chargebacks. It was a great leap forward in terms of the internal organisation of our compliance processes. Overall, we are providing a better onboarding experience for the members of our betting community.”

While Co-founder of Sumsub, Jacob Sever, added:

“Betting companies have to stay compliant with both AML and responsible gambling requirements, which is not an easy task. We are glad to be utilizing our expertise in order to help Pinnacle to become more socially responsible and protect their customers from any possible gaming-related issues.”

AYO.NEWS says:

As we reported last week, despite being well-known as a soft-touch regulatory jurisdiction thus far, Curaçao has announced plans to introduce a new regulatory regime, in coordination with the Dutch government. Though Pinnacle has clearly taken a proactive approach to compliance, it remains to be seen if the bulk of license holders in the Dutch Caribbean territory will put in similar efforts, or simply leave for pastures new. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020.