The two-week competition, which ended on Sunday 13 September, generated over 1 million hours watched, and reached 98,000 peak viewers, making it the company’s most-watched Legend Series event since the tournament series was created in 2017. 

Produced at Allied Esports’ HyperX Esports Studio in Hamburg, Germany, the professional Counter-Strike: Global Offensive tournament was a truly global event, being broadcast on Twitch in six languages – English, Portuguese, Russian, Spanish, French and German – and on Chinese streaming platform HUYA in both English and Chinese.  Notably, the online event was also the first esports tournament registered for legal betting in the state of New Jersey. 

It was also the first tournament in the Legend Series to include a licensing partner and title sponsor, thanks to a partnership with Esports Entertainment Group. As a result EEG says it saw a 400% increase in new users and a 300% increase in deposits on its VIE.gg platform, compared to the same period in the prior month.

Reflecting on the tournament, CEO of Allied Esports Entertainment, Frank Ng, said:

“The VIE.gg CS:GO Legend Series is a great example of the ability of our tournaments to deliver dedicated content to an enthusiastic, engaged audience, and we will continue to develop these brands to meet the needs of partners as the esports industry continues to evolve.

“This tournament was an excellent start to our partnership with Esports Entertainment Group, as we introduced their wagering platform to millions of people around the world, and we look forward to creating more valuable content with them in the near future.”

While CEO of Esports Entertainment Group, Grant Johnson, added:

“We are absolutely thrilled with the viewership numbers for the VIE.gg CS:GO Legend Series, a new benchmark for Allied Esports and a great introduction of our VIE.gg brand to fans around the world.

“Working with the team at Allied Esports on this tournament has been a great experience, and we’re already in discussions for the next event.”

The VIE.gg CS:GO Legend Series was Allied Esports seventh edition of the CS:GO Legend Series, and 13th overall, with previous versions featuring VALORANT, League of Legends, Call of Duty, Overwatch, and FIFA. 

AYO.NEWS says:

Well, that’s certainly a great result for everyone involved, especially EEG, which is trying to establish its VIE.gg platform as the premier esports betting choice – no mean feat with opposition like Luckbox, Unikrn, LOOT.BET and many other quality operators out there. 

It just goes to show how effective a well-planned and produced title sponsorship can be in the esports ecosystem. We’re sure we’ll see more collaborations between Allied Esports and Esports Entertainment Group in the near future. 

Staying with EEG, last month the company announced a long-term partnership with esports odds and risk management provider Oddin. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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