Sportsbook Pinnacle enters partnership with real-time esports data provider GameScorekeeper in move to strengthen fastest growing market.

Sportsbook Pinnacle has announced it has entered a partnership with real-time esports data provider GameScorekeeper, in a move the company claims has “significantly accelerated its position as the leading esports bookmaker.”

Pinnacle has integrated GameScorekeeper’s ‘live score API’, which monitors 85% of all pro-sanctioned esports tournaments and matches.

Marco Blume, Pinnacle Trading Director, told stakeholders that GameScorekeeper’s data capacities and automated functions were needed to maintain the Pinnacle’s fastest growing market category, saying:

“Since we took our first esports bet in 2010, the esports betting industry has undergone a dramatic transformation. Esports has found its way into the top five most popular sports at Pinnacle but we don’t intend to stop there.

“Data has been key to maintaining our low margin, high limit approach, as well as developing our offering to help improve our customers’ experience. This deal with GameScorekeeper will enhance our product even further and solidify our position as the leader in esports betting”

Founded in 2016 by gaming statistician Felix Klastrup and based in Aarhus, Denmark, GameScorekeeper is a start-up that provides its partners with esports real-time livescore solutions, game/match insights and historical data inventory.

Talking about the deal CEO and Founder of GameScorekeeper, Felix Klastrup, said:

“Having access to a large amount of quality data is a major business advantage in the esports market because it leads to higher customer satisfaction and lower costs. And the fact that Pinnacle, a pioneer in esports, is now investing in quality data will help to make esports an even more credible business,”