Tech startup Mercurius has launched ‘Tradr’, its new AI-based application, in the Betfair App Directory.

Billed to make successful sports trading “as simple as pressing a button”, the company claims “consistently positive returns are possible” because of their proprietary Artificial Intelligence algorithms that power automated value betting strategies.

After two years in development, Mercurius says its new app enables pro traders and investors to invest in sports betting according to their specified risk profile.

Apparently, Betfair users simply have to connect their Betfair account to Mercurius’ App, select their initial investment and then activate their chosen strategy, leaving the AI to do the rest.

The technology, according to Mercurius, calculates its own fair odds instead of using sharps bookies and line movements as a reference. It says more accurate probabilities are calculated through “fundamental analysis” – that millions of data points regarding teams and players are automatically crunched by the AI.

Explaining how the AI system beats other strategies, the company points to the fact that it does not depend on market sentiment, but rather exploits it, and that clients do not need hundreds of soft book accounts and avoid restrictions.

Discussing the news Data Scientist and CRO at Mercurius, Lorenzo Malanga, said:

“It’s a great time for data science and betting, as the Big Data revolution has completely redefined how successfully you can analyse sports betting opportunities. Deep quantitative analysis allows Mercurius to forecast millions of outcomes and probabilities in seconds in order to uncover value bets: our AI crunches millions of data points describing matches second by second and creating a numeric picture of events and teams strength with much greater precision than was ever previously possible.”

AYO.NEWS says:

Rapid advances in technology are increasingly enabling both individuals and small businesses access to unprecedented Big Data and AI capabilities, leading to massive potential headaches for bookies everywhere. In the initial adoption period, many will undoubtably reap the rewards from more accurate and successful wagering, but in the long-term it does throw the very viability of the betting industry into question.

William Hill US announces strategic partnership with National Hockey League, making it an “Official Sports Betting Partner of the NHL.”

William Hill US has announced a strategic partnership with the National Hockey League, making the bookies an “Official Sports Betting Partner of the NHL.”

Discussing the news NHL Commissioner, Gary Bettman, said:

“This new partnership is yet another example of the innovative yet practical approach our League is taking with the emerging sports gaming industry,

“We continue to work directly with stakeholders to cultivate relationships across the sports betting landscape. Partnering with William Hill US, a leader in both the sportsbook and mobile betting marketplace, provides a tremendous opportunity to further fan engagement.”

While CEO of William Hill US, Joe Asher, added:

“We are thrilled to become an official sports betting partner of the National Hockey League,

“Commissioner Bettman and his team at the NHL have been at the forefront of understanding the opportunities to engage fans through sports betting. Combined with our existing partnerships with the Vegas Golden Knights and New Jersey Devils, we are extremely excited to continue to build our relationship with the NHL.”

Such a partnership will give William Hill useful media exposure in relevant NHL markets and ample opportunities for branding at NHL events. Interestingly, according to a recent according to a recent Nielsen Sports report, NHL fans have been shown to be more likely to wager than other sports fans, not just on NHL, but on all of the ‘big 4’ US sporting leagues.

Gambling.com subsidiary KAX Media America granted approval by New Jersey DGE to expand deals with operators in state.

KAX Media America Inc., a subsidiary of Gambling.com Group Plc, has been granted approval by the New Jersey Division of Gaming Enforcement (NJDGE) to expand business deals with operators in the state.

The approval follows an application for an Ancillary Casino Service Industry Enterprise License, and will allow the Group to expand its existing commercial agreements with online sports betting, online casino and online poker operations in New Jersey to include components of revenue share in addition to fixed fees and flat fees per referred customer.

Discussing the news CEO of Gambling.com Group Plc, Charles Gillespie, explained:

“At the present moment there is no online gaming market more interesting than New Jersey. The world has been watching the explosive growth in the market since launching sports betting in 2018 and we have been active in the state for over a year.

“This approval allows us to increase our exposure to this lucrative market. Our application for an Ancillary CSIE license should be taken as clear statement of intent for our big plans in New Jersey. It also demonstrates our commitment to working with New Jersey to make the state the model for licensing and regulating affiliates, as more states come online with gaming and sports betting in 2019 and 2020.”

AYO.NEWS says:

This news is an indication of the high hopes operators and affiliates have for the rapidly growing New Jersey online market, and can also be taken as a wider vote of confidence in US online betting in general, for New Jersey is fast emerging as a model for other states as they individually legalise different forms of gambling.