Greentube, the NOVOMATIC Interactive division, announces entry into Colombian market with licensed operator Wplay.
Greentube, the NOVOMATIC Interactive division, has announced its entry into the Colombian market with licensed operator Wplay.
The partnership marks the arrival of Greentube in the Americas and means that, following a successful integration via the Greentube platform, a premium selection of its slot, video bingo and table games is now available through Wplay in the Colombian market.
Commenting on the news Wplay CEO, Julio Cesar Tamayo Betancur, said:
“Our main goal is to give a unique experience to our users. Our deal with Greentube is a very significant one, as we are sure that with their comprehensive casino games portfolio, we will be able to not only create this unique experience for many players, but also expand our local market.”
While Greentube CFO/CGO, Michael Bauer, added:
“The online expansion into Colombia is another important step for us as it is the first market we have targeted in the Americas. We already know that our games are popular based on NOVOMATIC’s success in the land-based market and our goal is to replicate that success online. Wplay is one of the key players in the market and we are excited about this impressive cooperation.
“Additionally, Greentube’s expansion into the Americas will continue to increase as we are in discussions with regulators and operators in New Jersey and Mexico. Furthermore, we will closely monitor developments in Argentina, Peru and other South American markets that are about to regulate, to identify any additional opportunities to expand our business there. We plan to consistently strengthen our focus on regulated markets in LatAm and the US moving forward.”
AYO.NEWS says:
The Latin American market is one of the most promising in the industry, with Colombia leading the way. Just last week AYO.NEWS reported that 1X2 Network, the UK-based virtual football and gambling game supplier, had entered a partnership with Join Games to extend its reach in Colombia (read more).
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